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Telefónica Germany Selects Mi-Pay To Deliver Direct Multi-Channel Prepaid Top-up Services

by david.nunes

Telefónica Germany Selects Mi-Pay To Deliver Direct Multi-Channel Prepaid Top-up Services

Telefónica Germany has chosen leading edge payments service provider, Mi-Pay, to provide a range of online top-up services including ad hoc and recurring top-ups as well as IVR and SMS initiated top-ups to its customers. The service is integrated into O2’s on-line portal and is already available for customers to use.

O2 customers will be able to top up their prepaid account on a 24/7 basis using various channels (IVR, Web, Call Centre, SMS), and choosing various methods of payments (Direct Debit “Lastschrift ELV” and credit/debit card).

Peter Rampling, Managing Director Marketing at Telefónica Germany comments, “We always aim to offer the best quality services to our customers and we are constantly looking at ways of improving our customers experience. Mi-Pay’s direct top-up solution will enable us to offer more top-up channels for those O2 customers who want to ensure that their prepaid phones are always in airtime credit.”

Allan Jakobsen, CEO of Mi-Pay adds, “Our selection by Telefónica Germany, reflects once again our position as a prime partner for mobile topup services.  Many of our existing operator clients have realised significant revenue benefits and enhanced customer satisfaction by increasingly using the online channels over the physical ones. We look forward to helping Telefónica Germany evolve its prepaid service portfolio to deliver new levels of convenience for its customers.”


The new O2 topup services will run on Mi-Pay’s fully hosted PCI DSS certified platform which ensures the safe handling and processing of consumers’ financial and card data, minimising the likelihood of fraud and helping to safeguard the operator’s brand reputation.  


About Mi-Pay

Mi-Pay the leading mobile money company, provides an innovative range of multi-channel ‘white label’ and outsourced, international and domestic airtime top-up and mobile remittance services.  Enabling consumers to perform secure financial transactions via their mobile phones and online portals, Mi-Pay helps mobile operators, MVNOs and financial service providers to drive new revenue streams and boost ARPU.  Based in the UK, Mi-Pay also has offices in Dubai and Romania, bringing a truly international perspective to its partners.
Mi-Pay has vast expertise and service offerings that span pre-pay top-ups, mobile initiated payments, mobile banking, mobile money transfer, handset based authentication and consultancy.  In November 2009, Mi-Pay received the Award for the “Most Innovative Company in Money Transfers” from the International Association of Money Transfers (IAMTN).  Mi-Pay is PCI Level 1 Certified.  For more information visit:


About Telefónica Germany

 Telefónica Germany GmbH & Co. OHG and its brands O2 and Alice belong to Telefónica Europe and are part of the Spanish telecommunication group Telefónica S.A. The Company offers its German private and business customers postpaid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS and UMTS technologies. In addition, the integrated communications provider also offers DSL fixed network telephony and high-speed internet. According to a network test by “connect” magazine (edition 12/10), the O2 network is top of the list when it comes to reliable file downloads and champion in the telephony category. In the overall result the company is on second position. Telefónica Europe has more than 56 million mobile and fixed network customers in Great Britain, Ireland, the Czech Republic, Slovakia and Germany.

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