tELEFONICA’S INTERNATIONAL IPX TRAFFIC INCREASED BY 63% DURING THE WORLD CUP IN BRAZIL
§ Thetraffic peaked at an increase of 88 per cent during the first stage of the championship.
§ Telefonica hasdeployed LTE Roaming inBrazil for this event.
§ The company has monitored the roaming experience of its customers and the quality of the IP and Capacity services.
Madrid, July,22 July 2014–During the Football World Cup held in Brazil, between 12 June and 13 July, Telefonica´s international network, operated by Telefonica Global Solutions recorded an increase in IPX traffic of 63% in Brazil when compared to the previous period, peaking at 88 per cent during the first stage (Groups Phase) of the championship.
Followingour successful multi-operatorLTE Roaming demonstration at the 2014 Mobile World Congress,we haveactively played a leading role in the mobile customer experience of individuals attending the World Cup in Brazil.Our LTE Roaming service delivers the largest network of (Diameter) signaling routes, enabling mobile subscribers to seamlessly access their 4Gapplications over a fast and secure LTE network while they travel to international locations around the globe.Mobile subscriberstravelling to the World Cup were able to enjoy the high-speed LTE data services as if on their home national network.
We continued to closely monitor the roaming experience of travelling customers from all subsidiaries worldwide using a variety of specialized first level tools, complemented by ourglobal service and operation management centre. Additionally to LTE supervision, a whole program was implemented to assure service levels related to IP and Capacity services.
During theWorld Cup the company has reinforced the communication resources and tools that facilitate a better roaming customer experience, in coordination with other companies of the Telefonica Group. One million foreign tourists visited the country during the event, according to Brazil´s Federal Government. Using robots deployed in all venues and handset-based technologies, the solution has produced a complete set of 3G and LTE measurements at key locations including stadiums, press centres, hotels, embassies and airports etc. As a result, international customers who travelled to Brazil have benefited from a high quality service from our leading Telefonica Vivo’s network during the event.
“One of Telefonica’s top priorities is to ensure the quality of our communication services, so we are delighted to have provided the best in class services to our customers and to have supported telcos and internet companies to provide a better experience to their end users during the World Cup in Brazil” said Juan Revilla, CEO Wholesale Business Unit, Telefonica Global Solutions.
FIFA World CupTM, the biggest football event worldwide, takes place once every four years. The 20th editionof the tournament took place in Brazil between 12thJune and 13thJuly.
About Telefonica
Telefonica is one of the largest telecommunications companies in the world in terms of market capitalisation and number of customers. From its consolidated position in the sector, and with fixed telephony and mobile broadband as key areas that support future growth, the company focuses its strategy on securing its leadership in the digital world. Present in 24 countries and with a customer base of more than 320 million customers, Telefonica has a strong presence in Europe and Latin America, important industrial alliances and a leading global scale which positions the company to capture growth opportunities. Telefonica is a fully publicly traded company with more than 1.5 million direct stakeholders and its ordinary shares are traded in various stock markets, including London and New York among others.
Telefonica Global Solutions manages globally the multinational, wholesale and roaming business within the Telefonica Group. Global Solutions delivers integrated fixed, mobile and IT services to some of the world’s top multinationals and corporations. It also provides global telecommunication services for fixed and mobile carriers, ISPs and content providers. Telefonica Global Solutions develops an integrated and competitive portfolio for carriers and corporations that includes international voice, IP, bandwidth capacity, satellite services, mobility and global solutions, with service reach in more than 170 countries, working in partnership with 24 leading telcos operating in 45 countries. Global Solutions is a multicultural organisation, with more than 1400 employees, working in over 40 countries and speaking more than 15 languages.
