Telefonica Spain benefits from Astellia¹s geo-analytics for value-based RAN optimization

Valencia, Spain, November 8th 2016 – Astellia, leading provider of network and subscriber intelligence for mobile operators, announced today that it has signed a major 3-year contract with Telefonica Spain for the implementation of its industry leading Nova RAN 3G and 4G optimization solution.

Telefonica Spain’s central and regional RAN optimization teams will use Astellia’s customer-centric geo-located Nova RAN analytics and optimization solution to prioritize network investments and improve network coverage, capacity and performance. By geolocating high-ARPU customers every second and pinpointing their frequent access points, optimization teams will make strategic decisions on which parts of the RAN should be upgraded to improve accessibility and avoid congestion.

Nova RAN’s advanced predictive algorithms distinguish indoor/outdoor, static/mobility calls (high speed train, motorways) and coverage & traffic hotspots. This information can also be used to improve network planning by recommending additional small cells for instance.

“We have very ambitious targets in terms of improving the customer experience of our 16 million subscribers, reducing churn and ensuring shareholder value. With Nova RAN, we have a solid solution at hand to improve overall customer experience and maximize return on investment of network infrastructure,“ comments Vicente Abad, RAN Optimization Manager at Telefonica Spain.

“Quality of network experience is crucial in enabling a digital lifestyle. With consumers spending more than 3 hours a day on their mobile devices, the quality of that network experience is becoming more important than ever. Telefonica does well understand that quality does not happen by accident. We are therefore very proud to facilitate their efforts to deliver an unmatched network quality to each and every customer,” confirms Domingo Muñoz, Global Account Director at Astellia.