New York, London-Kharkov, 29.11.10

For several years the participants of the famous ING New York City Marathon have been registering using the portal, developed by Telesens and its American partner, Avologic Inc. This Marathon is held annually by New York Road Runners (NYRR) at the beginning of November and is one of the biggest sport events of the year.

Registration for the ING NYC Marathon 2011 has begun already a day after this year’s race. The number of participants registered during the first few hours was several times greater than the same indicator last year. The reason for increased activity of the marathoners – in addition to the growing popularity of the competition – is a new service, advertised prior to this year’s event. This service, supported by Telesens’ solution, provides an opportunity to apply for participation in the race using mobile devices.

Since 2008 Telesens has developed a number of services for NYRR that improve the quality of communications between the hundreds of thousands of people involved in the activities of this organization (such as competition participants, spectators, and sponsors). Telesens solutions include race registration systems, intranet customer care portal, notification systems, e-stores, lotteries, charity donation system that involves many runners and their supporters and aims to help kids worldwide, as well as other applications.

More than 47 thousand participants took part in the 41st ING NYC Marathon, which was held on November 7th, 2010; about 45 thousand runners successfully reached the finish line. In the runners category the overall men’s winner was Ethiopian Gebre Gebremariam with a time of 2:08:14. In the women’s category, Kenya’s Edna Kiplagat came in first with a time of 2:28:20. Representatives of Ukraine participated in the race for the second time: Andrii Onistrat with a time of 2:45:59 and Konstiantyn Lebediev with a time of 3:26:50.

Reference information:

Telesens has been providing software products and IT services primarily to the Telecommunications market for over 10 years. The company was founded in 1998 and is headquartered in London with a development centre in Ukraine.

Our aim is to support our customers in achieving their goals, whatever the challenges may be.

Telesens Product Line (Telesens PL) is a Strategic Business Unit of the company acting as an Independent Software Vendor to a wide range of Telecom Operators in the field of Interconnect Settlement, Wholesale Billing, Content Settlement, and Traffic Trade Management.

Telesens Custom Solutions (Telesens CS) is a Strategic Business Unit focused on professional IT services and projects development for a wide range of customers across the globe including, but not limited to Telecom Operators, Systems Integrators (SIs), Independent Software Vendors (ISVs), and Network Equipment Providers (NEPs).

The Telesens customer list is extensive and includes: T-Systems (Germany), Nokia Siemens Networks (Finland), EADS Multicoms (France), MTS-Ukraine, Ukrtelekom, Kyivstar (Ukraine), Atos Origin AG (Switzerland), Kazakhtelecom (Kazakhstan), SMARTS (Russia), UСell (Uzbekistan), life:) (Belarus), AVOlogic (USA), etc. For detailed information, please visit www.telesens.co.uk.

Avologic, Inc. is an American company which specializes in the development and implementation of software products, business solutions and consulting services. The company is the general contractor for New York Road Runners and the developer of scoring and tracking system for the ING New York City Marathon.

New York Road Runners (NYRR) unites tens of thousands of runners in the USA and it is the organizer of a number of international competitions. The main NYRR competition is New York City Marathon which has been holding since 1970. Since then a big commercial event with a prize fund more than half a million dollars. The marathon distance is 42,195 kilometers along the city streets. The marathon record is 2 hours 03 minutes 59 seconds.

Contact Information:

Telesens

Ekateryna Lytvyn

Marketing Director

Tel: +38 057 756 30 46

Fax: +38 057 719 94 74

[email protected]

www.telesens.co.uk

Avologic

Aleksandr Volynets

President

128 Irma Drive

Oceanside NY 11572-5718

USA

[email protected]