TelkomVision Achieves 800% Growth in Sales, Reaches One Million Subscribers Using Irdeto
Diverse pay TV services offering accelerates subscription in the last six months
INDONESIA – 29 February, 2012 – Irdeto, a global software security and media technology company, congratulates customer TelkomVision, Indonesia’s leading Direct-to-Home (DTH) broadcast operator, for recently reaching one million subscribers. TelkomVision has achieved double its original target of 500,000 subscribers by end 2011 by relying on Irdeto’s Conditional Access System (CAS). The Irdeto solution allowed the pay TV operator to offer Indonesian subscribers a choice of attractive pay TV service packages at affordable prices.
Irdeto has deepened its relationship with TelkomVision in recent years, thus helping the pay TV operator succeed by ensuring just-in-time product availability and support. Part of one of the largest Indonesian corporate groups, Telkom Indonesia, TelkomVision has great potential to further expand its subscriber base.
Speaking from the sidelines of the CASBAA Indonesia in View: Growing Pay TV summit, Elvizar KH, President Director of TelkomVision, said: “We are delighted at the pace our business is growing as we reached new heights in subscriber acquisition over the past six months. Irdeto’s superior technology has given our pay TV strategy a boost and enabled us to reach new market segments that were previously untapped. Irdeto is a committed long-term partner and together we will continue to develop more innovative and diverse products to make digital TV entertainment more widely accessible in Indonesia.”
TelkomVision’s subscribers currently represent half of Indonesia’s pay TV market which surpassed two million in 2011 and is anticipated to reach 2.5 million subscribers in 2012, according to CASBAA. Indonesia is the world’s fourth most populous nation with 248 million people (CIA World Factbook). The country has 50 million TV households and a pay TV penetration of four percent. Pyramid Research forecasts Indonesia’s pay TV penetration will grow up to seven percent by 2015.
Graham Kill, CEO, Irdeto: “Irdeto congratulates TelkomVision for achieving the one million subscriber milestone in Indonesia’s competitive market. Irdeto is strongly committed to support TelkomVision realize its long-term business goals by delivering the most secure and renewable conditional access solution in the market today.”
Irdeto CAS empowers broadcasters to dynamically secure premium content. Available via premium smart cards and software-based clients, Irdeto CAS allows television broadcasters to offer more services, payment options and device support which equates to choice, flexibility and convenience for subscribers. At present, 21 customers in Southeast Asia are protecting their premium content using Irdeto’s security solutions.
About Irdeto
Irdeto is the most innovative software security and media technology company in the world. Through its dynamic monetization and security technologies, the company allows new forms of distribution for broadcast, broadband and mobile entertainment, as well as for the world’s most popular apps, eStores and consumer devices. Co-headquartered in Amsterdam and Beijing, the company employs more than 1,000 people in 25 locations around the world. Irdeto is a subsidiary of multinational media group Naspers (JSE: NPN). Please visit Irdeto at www.irdeto.com.
About TelkomVision
TelkomVision is a subscription-based direct broadcast satellite, cable and IPTV (with brand name Groovia) television provider in Indonesia. TelkomVision is a subsidiary of Telkom Group. For more information, please visit www.telkomvision.com.
For further information, please contact
Alex Rassey, Irdeto
(1) 760-795-2760
Alex.Rassey@irdeto.com
EASTWEST PR for Irdeto (APAC)
Melinda Ilagan/ Laurent Decosse
(65) 6222 0306
irdeto@eastwestpr.com
