The aesthetically driven confidence of Nokia – Comment by Saverio Romeo, Frost & Sullivan
Saverio Romeo, Industry Manager, Telecommunications, comments on Nokia’s next wave of the Lumia family
London – 15 May 2013 – The story of Nokia Lumia continues in the name of aesthetics. At a London event on May 14th, Nokia launched the next wave of its Lumia family. The emphasis was on industrial design, imaging, and photography as key features of a “beautiful device” – an expression often used during the event. It also was clear that these features – particularly imaging and photography – made the Nokia Lumia 925 (the flagship device launched at the event) strongly competitive with other smartphones in the market.
The Nokia Lumia 925, with its coloured wireless charging case, is among the top smartphones in the market today. However, as has been the case with other similar events from Nokia’s competitors, I left the cool launch events with some doubts. We have observed a number of incremental innovations during the last couple of years, mainly in terms of imaging and video.
Launch by launch, new phones are released with improved functionality and higher quality. Behind all of this, there is a substantial design, programming and manufacturing effort – but are consumers aware of the meaning of these improvements in order to make informed choices?
It is like moving towards the bottom of a funnel, where everything appears the same; perhaps, it is time for some disruptive approaches to mobile devices that break the funnel and open the horizon. Wearable devices could be one route to take. Conceptualizing a device that goes beyond entertainment and communications embracing other moments and needs of our lives could be another approach. Waiting for this next generation of mobile devices, I am pleased to see Nokia facing the market with confidence, aware again of its innovation capabilities.
Saverio Romeo is an Industry Manager for Telecommunications, ICT, at Frost & Sullivan. He focuses on monitoring emerging trends, technologies and market behavior in the mobile and wireless communications in Europe. If you would like to speak to Mr. Romeo directly, please contact Joanna Lewandowska, Corporate Communications, at joanna.lewandowska@frost.com <mailto:joanna.lewandowska@frost.com>.
