The CMO Club and MediaMath Provide Comprehensive CMO Solution Guide for Programmatic Marketing
— CMO Insight into Best Practices for Evaluating and Adopting Programmatic Marketing
NEW YORK, Sept. 18, 2014 – The CMO Club, the world’s most engaged and inspired community of Senior Marketing Executives, and strategic partner and leading programmatic technology company, MediaMath, today launched The CMO Solution Guide to Programmatic Marketing, designed to help CMOs benefit from programmatic’s promise to deliver quantifiable bottom line results and bring marketers closer to their customers.
Programmatic marketing — the use of machine-learning algorithms to automate and optimize the purchase of digital advertising in real time across multiple media channels — is exploding as a field of interest for marketers around the world. And, many marketers are already voting with their wallets. Despite the explosive growth of programmatic marketing, however, many CMOs are still one level removed from the critical decisions that need to be made around programmatic marketing and often are not involved at all with their teams or agencies who are implementing programmatic marketing.
Therefore, The CMO Club and MediaMath set out to conduct research on the topic, better define programmatic marketing for CMOs, and provide an actionable solution guide for CMOs looking to adopt best practices.
“With high dollars at stake and lack of industry standardization, CMOs need guidance to help them quickly understand the key benefits their peers are seeing in deploying programmatic and a set of guiding principles they can trust for implementation,” said Pete Krainik, The CMO Club CEO and Founder.
For this report, 225 marketing executives were surveyed, representing a wide variety of industries to understand their awareness of, and investment in, programmatic. Through research and interviews with early adopters from leading companies, the Solution Guide focuses on defining the best practices of those CMOs who have successfully adopted programmatic strategies. The common characteristics include:
- Aligning the organization around programmatic
- Driving the capture and usage of customer intelligence
- Adopting a culture of testing
Rachel Meranus, SVP of Marketing for MediaMath, also commented: “At MediaMath, we’ve seen, firsthand, the outcomes that CMOs are able to achieve within their organizations when they take a vested interest in understanding the programmatic marketing approach. Not only do they drive greater campaign performance and efficiency of their marketing budgets, but they are also able to create seamless, relevant experiences for their consumers. This Solutions Guide will help accelerate a CMO’s understanding of programmatic and guide them to greater marketing success.”
Whether or not you are directly running day-to-day programmatic operations, CMOs and their teams will benefit from keeping abreast of programmatic developments as the technology is developing quickly and the quality of customer interactions becomes increasingly competitive to gain their loyalty.
About The CMO Club
The CMO Club is the world’s most engaged and inspired community of Senior Marketing Executives who help each other solve their biggest challenges, within a candid, trusted, and sharing environment. Collaboration fueled by inspiring events and within the members-only Digital Solutions Clubhouse raises the standard for what is required to be a successful Chief Marketing Officer. With more than 800 members and a no vendor selling policy, The CMO Club is the go-to center for today’s Senior Marketer for peer-based personal and career success support. For more details on membership or becoming a thought leadership partner, please visit www.thecmoclub.com
MediaMath (www.mediamath.com) is a global technology company that’s leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company’s founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. TerminalOne activates data, automates execution and optimizes interactions across all addressable media, delivering superior performance, transparency and control to all marketers and better, more individualized experiences for consumers. It has a seasoned management team leading 12 global locations across five continents. Key clients include every major agency holding company, operating agency and top brands across verticals.