The Dune Group Improves Global Online Retail Experience with Level 3’s Solution
– Level 3’s CDN services support leading retail group’s multichannel strategy
LONDON, April 12, 2013 – Level 3 Communications, Inc. (NYSE: LVLT) today announced that it has been selected by The Dune Group, a major international retailer, to deliver enhanced Content Delivery Network (CDN) services to help improve the speed and efficiency of its online retail platforms and support the company’s growth in markets outside of the U.K.
The Dune Group, a leading footwear and accessories retailer, is leveraging Level 3’s Site Transformer, part of the Level 3 Web Acceleration product suite, to enhance the OMNI-channel retail environment. With these services, The Group will better manage significant increases in website traffic, even during seasonal peak demands, whilst maintaining a consistently high-quality customer experience.
“Customers are interacting with us through multiple digital channels whilst considering their purchase decisions, with online traffic increasing by over 30% on a like-for-like basis and online sales accounting for 20% of overall group revenue,” said Jamie Ovenden, IT Director, The Dune Group. “Level 3’s enhanced CDN solution delivers the capacity and speed we need to ensure an exceptional customer experience across what we see as a market leading, OMNI channel environment, and we’re experiencing an improvement of around 50% in the speed of the site and a 4-times increase in capacity.”
The Dune Group will use Level 3’s Site Transformer to seamlessly transform its website performance and enable The Group to instantaneously render web pages and applications on desktops, mobiles and other devices.
Level 3’s global CDN will also help The Dune Group to continue growing its customer base outside its core U.K. market. The level of the company’s international customers has more than doubled over the last 12 months. With over 60 international points of sale and 30 stores outside of the EU the ability to accelerate digital content globally is a must.
“Retailers have to think about how they engage with their customers at all stages of the buying journey, which means having a truly OMNI-channel approach, and The Dune Group realises that online is a critical element in that journey,” said James Heard, Level 3 regional president of EMEA. “The Dune Group knows that its customers expect a high-quality experience when browsing and shopping from any online device and, with Level 3’s services, they will be able to deliver that to their valued customers whilst also supporting growth into new global markets and addressing their online security concerns.”
For more information on Level 3’s advanced CDN services, visit www.level3.com.
About the Dune Group
The Dune Group is one of the most influential global players in fashion footwear and accessories. Based in London, the fashion capital of the world, The Dune Group has over 20 years of experience in the footwear industry and has grown through a passion and dedication to excellence in product development and in-house design, and a commitment to providing outstanding customer service. The company has grown from a 20 square metre concession in a fashion store in Oxford Street, London, in 1992, to a group with 46 UK stores, 169 concessions in the major department stores such as Topshop, Topman, House of Fraser, John Lewis and Selfridges in the UK, and 35 franchised stores and concessions in 12 countries around the world. For more information, visit http://www.thedunegroup.com/
About Level 3 Communications
Level 3 Communications, Inc. (NYSE: LVLT) provides local, national and global communications services to enterprise, government and carrier customers. Level 3’s comprehensive portfolio of secure, managed solutions includes fiber and infrastructure solutions; IP-based voice and data communications; wide-area Ethernet services; video and content distribution; data center and cloud-based solutions. Level 3 serves customers in more than 500 markets in 55 countries over a global services platform anchored by owned fiber networks on three continents and connected by extensive undersea facilities. Level 3 services are provided by subsidiaries of Level 3 Communications, Inc. For more information, visit www.level3.com.
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