As consumers spend more time using video services, the amount of data that is being built up around their behavior and preferences is increasing. Analytics has become a significant focus for media organizations but with it comes the challenge of fully leveraging the insight that is being collected. In the OTT world, an effective and comprehensive data strategy enables services to better engage viewers and, by extension, minimize churn.
by Bleuenn LeGoffic, VP Strategy and Business Development, Accedo
