Home Latin America II 2000 The Wireless Ecosystem, Mobile Technology for the E-Business World

The Wireless Ecosystem, Mobile Technology for the E-Business World

by david.nunes
Carlos GenardiniIssue:Latin America II 2000
Article no.:4
Topic:The Wireless Ecosystem, Mobile Technology for the E-Business World
Author:Carlos Genardini
Title:Senior Vice President
Organisation:Motorola Inc
PDF size:20KB

About author

Not available

Article abstract

The way we communicate and do business is undergoing fundamental change in this new millennium. Driving that change is the incredible power of the Internet, and the vast reach and accessibility of wireless communications. The result is an industry that is changing as rapidly as the systems, products and services we offer customers.

Full Article

The anytime, anywhere aspect of wireless communications combined with the service content available on the Internet, is transforming the way we all live and work. It is creating a virtual community for each of us that is at the same time, both individual and global. In Latin America and the Caribbean region, individuals will be purchasing a Wireless Application Protocol (WAP) enabled phone before buying a Personal Computer. In some countries, the cellular phone becomes the only phone, especially in rural areas where the waiting time is lengthy and at times very difficult to get a wireline hook-up. “Scientific and technological knowledge is a keystone for economic growth and social development,…” A key strategic catalyst for development in Latin America is education. Scientific and technological knowledge is a keystone for economic growth and social development, with Motorola playing a leading role in this initiative. Motorola has partnered with the Ibero-American Science and Technology Education Consortium (ISTEC) to provide state-of-the-art technologies and engineering education to more than 60 universities throughout Latin America. Through this joint effort, Latin American universities will have access to advanced technologies to foster hands-on education and academic research and is enabling ISTEC to realise its fundamental goals of bringing innovative solutions to reduce the technology gap in the region. With education as a foundation, we are also creating virtual business labs of ideas with entrepreneurs through our Mission XXI competition. By involving students from various Latin American universities, we are rewarding the imagination of students and helping take a business idea into a fully supported business core. All these efforts highlight the importance we place on education in the region. Imagine conducting bank transactions, answering e-mail, Web browsing, taking college courses and participating in video conferencing from a single device. When you integrate high-speed data transport, Internet access and multi-media into one integrated, end-to-end solution, anything is possible. This is where the wireless ecosystem is going. Today, there are some 300 million wireless voice communications users around the world, another 200 million wired Internet users. By the middle of the next decade, both of these categories will have a billion users. There will be more mobile devices connected to the Internet than fixed devices and terminals. Internet growth in Latin America is exploding and has not reached total market penetration. A Jupiter Communications study says that by 2005, Internet use in Latin America will increase to 66.6 million total users compared to 10.6 million in 1999. That number represents only a 12% market penetration. The lessons of the Internet show that the rules of the game are changing more quickly than ever before. The merging of these two complementary paths: wireless and Internet, into a mobile Internet represents the greatest inflection point in the history of communications. For users everywhere, the wireless or mobile Internet will mean access to information without restrictions of time or location – for network operators and service providers, it offers a huge array of attractive new business opportunities with solid, continuing revenue streams. But how do you translate this new technology into your business world? How will users benefit from Mobile Technology? Let’s look at the music industry, as an example. The May 8 edition of InformationWeek, showed how 75 mobile employees at Elektra Entertainment used advanced PageWriter paging devices for two-way, e-Messaging communications. With these devices users can exchange e-mail, access the Internet, and interface with desktop PCs. Flexible operating systems and a development kit allow the system to be customised and upgraded for new services. The wireless devices are divided among Information Technology (IT) staff, the promotions department, and the marketing group. The goal? To have employees share data in real time by forming a virtual community. For example, many of the 30 users in the IT department use PageWriter to process Internet queries using a freeware product called HZ. The employees can then access data stored in the company Intranet’s database. They are coming together to make sales, using marketing data and accessing airplay information wirelessly. The wireless applications and their creativity are empowering the users to work more effectively, quicker and to make better decisions than competitors. The result is increased sales, real time information and a motivated mobile workforce. You can be in the office, at home, on the road or in a hotel room, soon your cell phone and wireless devices will become critical for success and a key element for mobile commerce (m-Commerce). As these devices become more focused on their location, a new commerce is emerging: p-Commerce or Position-based commerce. “Your home office could have multiple TVs, phones and personal computers doing high-speed Internet access simultaneously.” Consumers today want solutions that think and link from the comfort of the home. Our merger with General Instruments (GI) this year integrates the essential technology we need to bring the potential of converged video, voice and data networking into the home. The home of the future will integrate broadband cable systems with wireless access, enabling interactive services like high-speed Web connections to home networking. Your home office could have multiple TVs, phones and personal computers doing high-speed Internet access simultaneously. One company at the forefront of this technology is Digital Latin America (DLA), which is accelerating the launch of digital programming and Internet services to cable subscribers throughout Latin America. As a combined offering, DLA will offer a cost-effective, technologically advanced and proven interactive digital platform to the Latin American market – thereby enabling Multiple System Operators (MSOs) throughout the region to offer digital audio/video programming, Internet services, and access control to their subscribers. DLA will service the entire Latin American marketplace, which covers 92 million TV households in Mexico, Central and South America, and the Caribbean. At Motorola, our goal is transforming the nature of communications. This means providing integrated end-to-end communications solutions to customer and consumers worldwide. These solutions will integrate networks, access devices, content, applications and services. It means bringing the wireless Internet into reality by developing a new Internet Protocol (IP) – based communications architecture called AspiraTM. This highly evolved communications architecture created in alliance with some of the best minds in IP and networking, including Cisco Systems and Sun Microsystems, will provide interfaces to every major wireless protocol such as CDMA, TDMA, GSM, EDGE, iDEN, as well as proprietary protocols. These networks will operate as open systems, with interfaces to the universal IP standard, providing transparent access to virtually an unlimited range of applications and services. This flexibility will allow operators previously locked into a specific protocol to migrate to the new technology without discarding their previous investments. This is a big factor in third world countries where investment capital is limited. The Aspira architecture will help power the wireless ecosystems and become the backbone for the rapidly growing e-Commerce community. The architecture combines powerful new technology with peer-to-peer, packet-based architecture that allows any device to communicate with any other device. The flexibility of this approach helps reduce equipment costs while increasing system capacity, call quality, and the availability of value-added services. In Argentina, Movicom-BellSouth became South America’s first wireless phone carrier to offer mobile Internet service, powered by our Mobile Internet ExchangeTM communications platform. It is an end-to-end solution, which seamlessly integrates into existing infrastructure technology to simplify the delivery of Internet and wireless data services. The service enables mobile users in Buenos Aires to access e-mail, address book, calendar and to-do list information from their personal information manager (PIM), and compatible Internet content. For example users can check local and country news, financial information, events, weather, horoscopes, restaurants, entertainment, sports, tourist information, and games. Subscribers are able to view this information via the display of browser-enabled wireless phones, which is based on Personal Communications Systems (PCS) CDMA. The lower PC penetration rates in Argentina and the rest of Latin America mean that for many customers their US$ 200 wireless handset will be their first experience with the Internet. But the real beneficiaries will be the many sharp, young business people who are already comfortable with the Internet and will now be able to get things done while away from the office. The Latin American population has an insatiable need to communicate. The Miami Herald recently featured an article on WAP enabled phones in Latin America and focused on new companies like MovilGo.com, which are creating wireless web portals for Latin America. These portals will deliver preset web sites on a wireless phone and also provide corporate users with access to a company Intranet. This will be the wave of the future, since in Latin America there are more cell phones than PCs. Conclusion A world without wires, without boarders, without limitations is our vision of the future. By linking people’s dreams with technology’s promise we are helping to transform the nature of communications and the way we do business. With m-Commerce and p-Commerce you give people the power to master time, to communicate faster, work 24/7 and provide you with instant information. In the 21st century, business information and access to the Internet via the wireless web will set the leaders apart. Advanced communications solutions will give people the information they want and need, when they want it, in the form that fits their needs and delivers what’s most important, power to the person. The Mobile Internet through the use of smart cards embedded in wireless devices will enable users to make real-time transactions such as buying and selling stocks, purchasing airline tickets or buying the latest best-selling book while surfing the Web and talking on a cell phone. As I mentioned earlier, the way we communicate and do business is undergoing fundamental change. With mobile technology in a wireless ecosystem, everything will communicate in an instant and on the run.

Related Articles

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More