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Three Selects Mi-Pay Mobile Top-up Platform

by david.nunes

Three Selects Mi-Pay Mobile Top-up Platform

Mi-Pay’s innovative services bring value to Three customers

Leading mobile payments provider, Mi-Pay, has been chosen by Three, Ireland’s largest high speed mobile network, to supply a direct top-up solution for the company’s expanding Pre Pay customer base.  Mi-Pay’s innovative system will allow Three’s Pre Pay customers to top-up wherever and whenever they want.

Using Mi-Pay, Three will be able to quickly facilitate a feature-rich mobile and internet top-up service giving Three’s Pre Pay customers a more convenient, reliable and secure service when topping-up. The mobile top-up platform provided by MiPay will allow Three customers to top-up by €10, €20, €30 or €40 using the My3 app on their mobile or online at Three.ie/my3.

Already servicing many of Europe’s leading Operators and MVNO’s (Mobile Virtual Network Operators), Mi-Pay’s top-up capability has demonstrated that it can lower cost of service delivery by 30 per cent; boost top-up values by 12 per cent; and improve customer retention by 20 per cent, resulting in an 88 per cent improvement in a customer lifetime value*.

Eoin MacManus, Commercial Director, Three, commented, “Three always aims to bring added-value to its customers through using innovative services, such as Mi-Pay’s mobile top-up platform. Irish consumers want to be able to top-up in a way that’s convenient for them and suits their busy lives. It therefore made sense for Three to introduce mobile and online top-up facilities to our ever-expanding service portfolio.”

Allan Jakobsen, Mi-Pay’s CEO comments, “With a customer base that spans Europe, Middle East and Africa, Mi-Pay is delighted to have extended its domestic top-up services to Ireland.  The Irish market is one of the most dynamic in Europe and Three is at the forefront of shaping its evolution. Three has shown it wants to do things differently, better, and more cost-effectively for everyone on its network.  We aim to help them achieve this by providing its Pre Pay customers with low cost, instant access to airtime top-up, 24 hours a day.”

Using Mi-Pay, Three’s customers will now benefit from all the commercial advantages of a direct top-up service, in addition to enjoying Three’s “Free credit for life” offer, which includes free unlimited texts, free unlimited weekend calls, free Skype and free voicemail, when any of our Pre-Pay customers top-up by €20.

* Based on study carried out by Carphone Warehouse in 2009.

About Mi-Pay

Mi-Pay, the leading mobile money company, provides an innovative range of products and services that enable consumers around the world to undertake safe and secure financial transactions from their mobile phones. Based in the UK, Mi-Pay also has offices in Dubai, and Romania, bringing an international perspective to the provision of secure transactions from the consumer’s handset through to settlement.  Mi-Pay has vast expertise and service offerings that span pre-pay top-ups, mobile initiated payments and mobile money transfer.

For more information visit: www.mi-pay.com

About Three

Launched in 2005, Three is Ireland’s fastest growing mobile provider and operates Ireland’s largest high speed mobile network. Switching to Three is made easy by allowing customers to keep their mobile number.

Three offers a wide range of price plans to suit everyone’s budget:-

3Pay – Free credit for life when you top up by €20!

Buy a prepay phone from Three today, simply top-up by €20 or more per month and get:

–              Unlimited anytime any network texts,

–              Unlimited any network weekend minutes

–              Unlimited anytime mobile surfing.

In addition to your free talk & text with Three you also get the latest 3G handset for a great price, Internet on every mobile, with access to social networking sites such as Bebo, Facebook and Twitter. And what’s more, you’ll also get free Windows Live Messenger.

Flexifix – Ireland’s first price plan to combine the flexibility of pre-pay with the benefits of pay monthly. With a monthly cost of €45 customers receive 400 minutes talk plus unlimited minutes Three to Three talk time and unlimited free texts to any network. Or Flexifix 25 means you can cap your bill at €25 per month and customers receive unlimited free texts messages to any network any time plus 200 anytime, any network minutes plus unlimited minutes Three to Three talk time. Or with Flexifix 15 you can cap your bill at €15 per month and customers receive unlimited free texts messages to any network any time plus 60 anytime, any network minutes plus unlimited minutes Three to Three talk time. Top-up option available if you need more.

Bill Pay – Our plans come with Flexi-units and you can use them on talk, text and surf anyway you like! Three’s Bill Pay plans offer the best value around! And you can choose from a wide range of plans, stuffed full of innovative features and add-ons. Sign up now and get €50 when you sign up to Classic Flex Max and €75 when you sign up to Super Flex Max and €100 Mega Flex Max or Ultimate Flex Max. The credit will be applied to the customer’s second bill automatically.

Three has opened 40 of its own retail stores in Ireland, called 3Stores. 100% owned by Hutchison Whampoa, a leading international corporation, Three is Europe’s leading 3G operator.  Three holds 3G licences in Ireland, Australia, Austria, Denmark, Hong Kong, Italy, Macau, Sweden and the UK.

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Follow us on Youtube: www.youtube.com/threeireland

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