Home Page ContentPress Releases Three UK launches new social tariff to support cost of living challenges

Three UK launches new social tariff to support cost of living challenges

by Anthony Weaver

New tariff provides unlimited data, calls and texts for its most vulnerable customers   

·         Offered through Three’s sub-brand SMARTY, tariff could help 4.2m households in the UK  

·         New tariff builds on Three’s existing support for the most disadvantaged during the cost-of-living crisis  

13 February 2023: Today Three UK has launched a new social tariff through its sub-brand SMARTY aimed at supporting its most vulnerable customers, as part of its ongoing response to the cost of living crisis.   

At £12 a month, the plan is exceptional value for money, with unlimited data, calls and texts, and superfast 5G at no extra cost. Plus, like all SMARTY plans, it is offered as a flexible 1-month rolling plan which can be changed or cancelled at any time, giving customers complete control, simplicity and value for money with no tie in.  

It is estimated that more than 4.2m households across the UK could benefit from this new tariff helping those that need it the most to stay connected.

The introduction of the new tariff follows a host of measures Three has already implemented, including:   

  • Donating 1 million GB data to connect 40,000 disadvantaged people through the Good Things Foundation;  
  • Zero-rating seven websites that offer financial advice so that customers can access help free of charge;   
  • Relaunching the Reconnected programme which sees old devices refurbished and given to disadvantaged people with six months of unlimited connectivity on Three’s network.   

Elaine Carey, Three’s CCO said “With the cost-of-living crisis continuing to put financial pressure on many of our customers, Three is committed to playing its part in the solution. More than ever, people are in need of support and that should include access to affordable connectivity without restrictions.  

“I am delighted that we are launching this tariff today, offering low-cost access to our network for the customers who need it most.”  

 Customers need to be in receipt of one of the following benefits to be eligible for this tariff:  

  • Income based employment support  
  • Income based job seekers  
  • Income support  
  • Pension credit  
  • Universal credit  

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