Orange Power Wellies highlighted as one of the year’s top 50 innovations
LONDON, 18 November 2010. Orange’s innovative eco-mobile phone charging prototype, the Orange Power Wellies, have been named by Time magazine as one of the 50 Best Inventions of 2010.
Created in collaboration with renewable energy experts GotWind, the Orange Power Wellies use a unique ‘power generating sole’ that converts heat from your feet into an electrical current. Twelve hours of walking charges a mobile phone for an hour and the prototype was showcased onsite at the Glastonbury Festival where Orange is the Official Communications Partner.
Stuart Jackson, Orange UK said: “We are delighted and proud that our Orange Power Wellies have been recognised by Time Magazine, the world’s largest weekly news publication, as one of the 50 Best Inventions of 2010. It’s a fantastic accolade from such a respected title”.
“Innovation is at the heart of Orange – it always has been and always will be. Whether through pioneering research into green mobile technology, or enabling our customers to access whatever they want wherever they are, we will always be looking to lead the way in developing exciting new products and services that make a difference to people’s lives.”
The Orange Power Wellies are the latest innovation in the company’s bid to find alternative sustainable and eco-friendly mobile phone charging technologies. Previous projects have included the Recharge Pod powered by wind and solar energy, Dance Charger, that drew upon kinetic energy created by dancing, and the Orange Power Pump, which uses the energy created from a traditional foot pump and converts it into electricity.
For more information please contact:
Claire Timlett at M&C Saatchi Sport & Entertainment
Email: Claire.timlett@mcsaatchi.com
About Orange UK
Orange is the key brand of the France Telecom Group, one of the world’s leading telecommunications operators. With almost 131 million customers, the Orange brand now covers Internet, television and mobile services in the majority of countries where the Group operates.
In the UK, Orange provides high quality GSM coverage to 99% of the UK population, and 3G coverage to more than 93%.
Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited.
On July 1 2010, the company became part of Everything Everywhere, one company that runs two of Britain’s most famous brands – Orange UK and T-Mobile UK – with plans to transform the industry by giving customers instant access to everything, everywhere, offering them the best value, best choice and best network coverage in the country. Everything Everywhere Limited is the UK’s biggest communications company, with a combined customer base of almost 28 million people and more than 720 retail stores across the country. Everything Everywhere Limited is registered at Hatfield Business Park, Hatfield, Hertfordshire, AL10 9BW under the registered company number 02382161.
For more information please call the Orange Press Office 0870 3731500, or visit www.orange.co.uk/newsroom
