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TM Forum Sees Sunny Future for Cloud Services at Management World Americas

by david.nunes

MORRISTOWN, NJ—August 10, 2010—With the Cloud Services promise meant to transform the way enterprises operate today, TM Forum is at the forefront, announcing their Cloud Summit at Management World Americas 2010, (November 9-11, Orlando, FL.) Bringing together enterprise customers, cloud service providers and technology suppliers to remove barriers to adoption, create a vibrant marketplace for cloud services, and support transparency through industry standards, TM Forum’s Cloud Summit will see open discussion and debates with industry leaders and attendees.

With three days full of user case studies, panels, intensive debates and enterprise roundtables, senior executives from Boeing, Commonwealth Bank of Australia, Deutsche Bank, Washington Post and Schumacher will join others to discuss strategies to enable Cloud service providers and enterprise users to turn cloud services into business reality.

The key issues addressed at the Summit will be;

  • Enhanced  security
  • Optimizing management and operations of cloud services
  • How to combine TM Forum  Business Process Framework (Frameworx)  and ITIL  in the context of the cloud
  • Client billing and partner revenue sharing
  • Defining and maintaining a set of standardized definitions of common cloud computing services
  • Reducing deployment costs for services such as desktop as a service, database as a service and Virtual Private Clouds

Speakers include:

  • David Nelson, Chief Cloud Strategist, Boeing Company
  • Doug Menefee, CIO, Schumacher Group
  • Sean Kelley, CIO, Deutsche Bank and Chair, TM Forum’s Enterprise Cloud Leadership Council (ECLC)
  • Yuvi Kochar, CTO & VP Technology – Washington Post

Dedicated panel discussions include:

  • A “Buyer Meets Provider” Panel – bringing together the key stakeholders in the cloud eco-system to examine the role of standards in removing risk and barriers to entry. Panelists include Jon Waldron, Executive Architect, Commonwealth Bank of Australia; John Engates, Chief Technology Officer, Rackspace Hosting; Douglas Menefee, CIO, Schumacher Group; Joe Weinman, VP Strategy & Business Development, AT&T; and Michael Lawrey, Executive Director – Network & Technology, Telstra
  • War stories from the front, featuring Brett Piatt, Director Technical Alliances, Rackspace; Michael Crandell, CEO, Rightscale; Trae Chancellor, VP, salesforce.com; and Joe Graves, CIO, Stratus Technologies focusing on applications and how enterprises can make the most of them
  • Hearing how China Mobile has rolled out a full scale mobile cloud computing solution, offering tangible benefits to their enterprise customers

Key Facts:

  • Cloud services are expected to hit $68.3 billion this year, a 16.6% rise compared to 2009 Cloud services revenue and $148.8 billion by 2014, according to Gartner.
  • Management World Americas 2010 (November 9-11) Rosen Creek Orlando, FL, is the leading communications management conference for the Americas, delivering compelling strategies to help companies invest wisely, cut costs and diversify their revenue portfolios, offering inspiration and access to knowledge based on real-world experiences.
  • New this year will be a series of intensive debates following each session that are designed to enable knowledge transfer, promote collaboration and debate amongst attendees. An extensive program of executive roundtables, enterprise roundtables, a full training and certification program, Executive Appointment Service, and Forumville, where visitors can see TM Forum and its members in action, make Management World Americas your go to event this fall.
  • Mark your calendars now to join this year’s premier US communications management conference, November 9-11.

Quotes:

According to K.B Chandrasekhar, Chairman and CEO, Jamcracker, one of the key companies participating in the Cloud Services Initiative, “Management World Americas offers a unique opportunity for enterprise customers to share their cloud business requirements with leading cloud technology and service providers so we can collaboratively find solutions to their biggest challenges,” said. “By bringing together the entire cloud services value chain the TM forum is enabling an open exchange of ideas and a marketplace of providers designed to help enterprises address the risks and barriers to deploying cloud technologies.”

Matt Edwards, Head of TM Forum Cloud Initiative said;

“It is a well known fact that Cloud computing offers organizations from every vertical the ability to shift expenditure away from ‘business as usual’ to innovation and growth. “

“While they completely understand the benefits of the Cloud they are also aware of the risks involved.”

“Until the barriers to adoption are removed, security issues are addressed and meaningful industry standards have been put in place, they will be unable to fully engage in the Cloud.”

“TM Forum’s Cloud Initiative and its Enterprise Cloud Leaders Council (ECLC) is playing the leading role in defining solutions for these issues that will  create g an open and vibrant marketplace for Cloud computing.”

Resources:

About TM Forum:

With more than 700 corporate members in 195 countries, TM Forum is the world’s leading industry association focused on enabling best-in-class IT for service providers in the communications, media and cloud service markets. The Forum provides business-critical industry standards and expertise to enable the creation, delivery and monetization of digital services.

TM Forum brings together the world’s largest communications, technology and media companies, providing an innovative, industry-leading approach to collaborative R&D, along with wide range of support services including benchmarking, training and certification. The Forum produces the renowned international Management World conference series, as well as thought-leading industry research and publications.

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