Top Brands Turn to Collective Bias for U.K. and Hispanic Shopper Social Media Expertise
—Company Growth and Momentum Recognized by Inc. 5000 and Content Marketing Awards
BENTONVILLE, Arkansas, Aug. 27, 2014 – Collective Bias today announced that it has signed new deals with some of the world’s leading brands that are turning to the shopper social media company to connect with consumers in the U.K. and Hispanic markets. These new service offerings reinforce why Collective Bias recently made its debut on the 2014 Inc. 5000 list of fastest growing U.S. companies at #589 and was the #1 ranked company in Arkansas. In addition, Collective Bias picked up an honorable mention from the prestigious Content Marketing Awards for work done with Disney’s #FrozenFun.
The latest brands working with Collective Bias’ “ColectivaLatina” team to reach Hispanic shoppers on social media include Tyson, El Yucateco Hot Sauce, Duracell and La Morena. With a combined reach of 18 million viewers, ColectivaLatina influencers create high-quality, culturally relevant content. The social content is produced by influential Latinos and is designed to be easily shareable on social networks including Pinterest, Twitter, Instagram and Facebook in order to reach other Latinos.
Fresh off the heels of a successful U.K. World Cup Twitter campaign that generated 22 million impressions and a top 10 trending topic for Coca-Cola Enterprises, Collective Bias and Coca-Cola are expanding their relationship in the region with new shopper social media initiatives. These include campaigns for Capri Sun, Coke Life with Vodafone and original 2014 holiday season campaigns. Collective Bias, which opened its U.K. office in 2013, also signed regional shopper marketing program deals with J&J Polysporin and Shopper Events Canada for Walmart and HMV.
In addition to strategic social media marketing initiatives in the U.K., Collective Bias is donating its services as a proud supporter of Unilever and its Tommy’s philanthropic campaign. The campaign, which supports Unilever brands’ Persil and Comfort Pure, donates a portion of the proceeds to Tommy’s for funding research into stillbirth, premature birth and miscarriage and providing information for parents-to-be.
“We’re seeing global advertisers shift marketing dollars from traditional ad buys to social influencer spend to support their best retail partners. We look forward to supporting these and other brands as shopper social media continues to be a more important part of the consumer path to purchase,” said Bill Sussman, CEO of Collective Bias. “Our recent momentum in the U.K. and Hispanic markets is a testament to the power and reach of our community of influencers that surpasses a multi-channel reach of 130 million and is unmatched in the industry.”
For more information on the shopper social media services offered by Collective Bias in the U.K. and through its ColectivaLatina service, please visit www.collectivebias.com.
About Collective Bias
Collective Bias® is the only shopper social media company that solves shopper marketing problems by weaving together organic social content with engaging, real-life stories to generate millions of impressions, increased share of voice, SEO and retail sales for brands and retailers. Top brands such as Tyson, Nestle and Duane Reade rely on Collective Bias to sell their stories socially. Based in Bentonville, Arkansas, with satellite offices in New York City, Chicago, Minneapolis, San Francisco, Cincinnati and London, Collective Bias was named one of America’s 25 Most Promising Companies by Forbes and a part of the Inc. 5000.
Social Fabric® is Collective Bias’ proprietary community of nearly 3,000 shopping-focused influencers with an aggregate multichannel reach in excess of 130 million. For more information, please visit Collectivebias.com or find us on Facebook and Twitter.
