TV Genius Brings Content Discovery to the Second Screen and Connected Home at IBC 2011
Expands partnership ecosystem with Netgem and Marmalade
London, UK – September 7th 2011 – TV Genius, part of Red Bee Media, one of the world’s leading media management companies, today announced that it has developed partnerships with technology and software companies Netgem and Marmalade. These new partnerships will enhance consumers’ content discovery experience across different devices and into the connected home.
TV Genius has teamed up with Netgem, a leader in Connected Home and IPTV technologies, to combine its award-winning Content Discovery Platform with Netgem’s IPTV software and middleware. This partnership simplifies access to relevant TV content on all devices within the home, including Netgem’s set-top boxes (STB). By integrating the unrivalled relevance of TV Genius’ solution with Netgem’s industry leading and award-winning software solutions for STBs, operators are able to provide next-generation services to their subscribers that enhance access to premium content, leading to increased consumption.
TV Genius has also partnered with Marmalade, the software that allows developers to easily build and distribute cross-platform applications, to produce a series of next-generation mobile apps. TV Genius’ Content Discovery Platform was combined with the Marmalade SDK to create an interactive and informative mobile TV guide. With the TV guide app, consumers will never be more than a click away from a personalised and interactive TV portal – anywhere, any time.
“By expanding our ecosystem of partners, consumers will benefit from finding more of the content they want to watch, and discovering more of what is of interest to them, while operators can provide the personalized service that their subscribers are increasingly demanding, thus increasing consumer satisfaction and loyalty,” said Tom Weiss, General Manager, TV Genius at Red Bee Media. “Navigating their way through multichannel services can be a difficult and often frustrating process for consumers. The easier we make the content discovery experience, the more they are likely to watch and therefore gain greater satisfaction from their services. We’re delighted to work with Netgem and Marmalade to deliver a truly relevant and consistent content discovery experience across any device.”
TV Genius was acquired by Red Bee Media in August 2011. TV Genius’ technologies are an integrated part of Red Bee Media’s portfolio and the core driver behind innovative and intelligent features for its content discovery offering and RedPlayer solution set. Red Bee Media is a world-leading media management company that provides multi-platform technology and creative solutions to broadcasters, content rights holders, platform operators and brand owners.
For more information, please contact:
TV Genius – Ian Westover, Platform PR, ian@platformpr.com, +44 (0)20 7486 4900
Netgem – Julie Dardelet, jda@netgem.com, +33 1 55 62 56 80
Marmalade – Dan Gamble (US), IF Communications, dan@if-communications.com +1 (415) 598 8902 or
Simon Judges (UK) IF Communications, simon@if-communications.com +44 (0)207 484 6288
About TV Genius
Deployed by companies including BSkyB, ITV, and SES Astra, TV Genius makes it easy to keep television relevant while evolving with the rapidly changing TV marketplace.
TV Genius offers accurate search, recommendations, and interactive TV guides. Combined with rich metadata, the software acts as a key differentiator in addressing the content discovery challenge.
As firms compete to control the gateway to home entertainment, personalized access is an essential service differentiator. TV Genius provides the tools to give viewers relevant content that keeps them coming back and wanting more, increasing average revenues per use and reducing churn.
TV Genius was acquired by Red Bee Media in August 2011. TV Genius’ technologies are an integrated part of Red Bee Media’s portfolio and the core driver behind innovative and intelligent solutions for its content discovery offering and RedPlayer solution set. Red Bee Media is a world-leading media management company that provides multi-platform technology and creative solutions to broadcasters, content rights holders, platform operators and brand owners.
About Red Bee Media
We’re connection makers. We build bridges between content and viewers; bringing them together with smart technology and persuasive creative thinking.
The media world is changing by the day. The power of the internet to deliver video content is dramatically re-shaping market dynamics. What used to be called television is watched on any number of different devices. Now, traditional broadcasters battle in the same space as telecoms, platform owners, gaming companies and software giants. And as the barriers to entry fall, new players continue to flock to market.
Crazy times call for a different kind of thinking. Because in the eye of this massive change, connecting viewers to content is the ultimate endgame. And that’s where we come in.
No matter what screen, no what matter what platform, Red Bee Media can make those crucial connections. Our powerful blend of creative, technical and strategic expertise will create demand for your content, then ensure you deliver it to the widest possible audience.
This changing world excites us. We look to embrace it; to harness our expertise in digital media to offer our clients smart and agile solutions to their many challenges; to forge innovative relationships and anticipate demand right across the new uncharted media landscape.
About Netgem
Leader in digital convergence technologies, Netgem provides its solutions to telecom operators enabling them to add value and services to their broadband offerings in a challenging multimedia and multi-screens environment. Based upon Netgem’s hardware and software technologies, operators are able to develop innovative convergent services and a unique broadcast TV experience, enriched by the power of Internet. Netgem is present in more than ten countries around the world with an install base of more than 3 million. Netgem is listed on Compartment C of Euronext Paris Eurolist.
About Marmalade
Marmalade makes software that lets developers build and distribute cross-platform applications quickly, easily and without compromise.
Our true cross-platform technology provides the best performance and the best portability – and all within the industry’s most open and flexible development environment.
Marmalade is a trading name of Ideaworks3D Limited, which was originally founded in 1998. The unique technology behind the Marmalade SDK was developed between 2005 and 2008 and battle tested through the development and deployment of high profile games such as Metal Gear Solid, Final Fantasy, Need for Speed and Resident Evil to mobile devices. The SDK was launched as ‘Airplay SDK’ in late 2009, before becoming Marmalade in June 2011.
