TV Genius Takes Relevance to the Next level with GfK Media
Combines award-winning content discovery with market-leading user data to enable true understanding of audience behaviour
London, UK & Amsterdam, The Netherlands – September 8th 2011 – TV Genius, part of Red Bee Media, one of the world’s leading media management companies, today announced that it has formed a groundbreaking partnership with GfK Media, a major international market research agency, to further enhance the relevance of its award-winning Content Discovery Platform. The partnership combines TV Genius’ search and recommendation solution for TV content with GfK Media’s audience research expertise to provide operators and content owners from around the world with a highly relevant, market-specific solution for content discovery.
“We’re seeing increasing interest from TV operators and media owners around the world in finding out more about what drives TV viewing, to understand audience engagement with video content, as well as measuring what they are watching,” said Nick North, Chief Marketing Officer, GfK Media. “By combining data we collect about the audience with the relevance of the TV Genius platform, operators are now able to bring highly targeted content and recommendations to their consumers while avoiding any potential privacy issues. The power of the partnership between GfK Media and TV Genius enables operators to know more about their viewers than ever before, empowering them to provide truly personalized TV experiences.
GfK’s business information services provide the essential knowledge that industry, retail, the healthcare, service sectors and the media need in order to make their business decisions. This unique partnership sees GfK Media integrate its research about the TV audience with TV Genius’ Content Discovery Platform. Deployed by companies including BSkyB, ITV, and SESAstra, TV Genius makes it easy to keep television relevant while evolving with the rapidly changing TV marketplace.
“We understand that the way in which viewers watch television, their likes and dislikes, and their habits varies in different countries and in different cultures. As a result of the combination of our highly relevant platform and GfK Media’s market-specific data, operators no longer need to second guess their consumers – they can understand their exact needs and desires,” said Tom Weiss, General Manager, TV Genius at Red Bee Media. “We’re seeing an increasing number of global opportunities to bring relevant content discovery to operators seeking to deploy key differentiators in a crowded landscape. We’re delighted to partner with GfK Media and look forward to developing more solutions together in the future.”
Tom Weiss and Nick North will be joined by Bart de Wijs, Head of Digital at Veronica, for an IBC Business Briefing on Sunday September 11th, 16.30 -17.30 entitled “Viewers Like This: Measuring Engagement Through the Power of Social”. The session is free to attend in Room G103 and will be moderated by William Cooper, Founder & Chief Executive of informitv.
TV Genius was acquired by Red Bee Media in August 2011. TV Genius’ technologies are an integrated part of Red Bee Media’s portfolio and the core driver behind innovative and intelligent features for its content discovery offering and RedPlayer solution set. Red Bee Media is a world-leading media management company that provides multi-platform technology and creative solutions to broadcasters, content rights holders, platform operators and brand owners.
About TV Genius
Deployed by companies including BSkyB, ITV, and SES Astra, TV Genius makes it easy to keep television relevant while evolving with the rapidly changing TV marketplace.
TV Genius offers accurate search, recommendations, and interactive TV guides. Combined with rich metadata, the software acts as a key differentiator in addressing the content discovery challenge.
As firms compete to control the gateway to home entertainment, personalized access is an essential service differentiator. TV Genius provides the tools to give viewers relevant content that keeps them coming back and wanting more, increasing average revenues per use and reducing churn.
TV Genius was acquired by Red Bee Media in August 2011. TV Genius’ technologies are an integrated part of Red Bee Media’s portfolio and the core driver behind innovative and intelligent solutions for its content discovery offering and RedPlayer solution set. Red Bee Media is a world-leading media management company that provides multi-platform technology and creative solutions to broadcasters, content rights holders, platform operators and brand owners.
About Red Bee Media
We’re connection makers. We build bridges between content and viewers; bringing them together with smart technology and persuasive creative thinking.
The media world is changing by the day. The power of the internet to deliver video content is dramatically re-shaping market dynamics. What used to be called television is watched on any number of different devices. Now, traditional broadcasters battle in the same space as telecoms, platform owners, gaming companies and software giants. And as the barriers to entry fall, new players continue to flock to market.
Crazy times call for a different kind of thinking. Because in the eye of this massive change, connecting viewers to content is the ultimate endgame. And that’s where we come in.
No matter what screen, no what matter what platform, Red Bee Media can make those crucial connections. Our powerful blend of creative, technical and strategic expertise will create demand for your content, then ensure you deliver it to the widest possible audience.
This changing world excites us. We look to embrace it; to harness our expertise in digital media to offer our clients smart and agile solutions to their many challenges; to forge innovative relationships and anticipate demand right across the new uncharted media landscape.
About GFK Media
GfK Media is a Sector of the GfK Group – one of the top five global market research agencies and operating in more than 100 countries. GfK Media provides its clients with reliable, accurate and sound information about the usage of different media as well as users’ attitudes, preferences and engagement.
As the largest provider of quantitative media research information in Europe, GfK is committed to the highest quality standards of media measurement on behalf of its clients. As a full service provider, GfK Media delivers state of the art media intelligence solutions – research methods, software and electronic measurement systems – with more than 25 years’ experience at the forefront of electronic media measurement. For further information please visit our website www.gfk.com
