TV Genius Taps IMAGINASIA to Expand
Content Discovery in Asia
London, UK & Hong Kong – August 31st 2011 – TV Genius, which is a part of Red Bee Media, one of the world’s leading media management companies, today announced that it has joined a growing number of technology vendors that are enlisting IMAGINASIA to help grow their Asian presence and strengthen business opportunities within the region. IMAGINASIA’s team of industry and regional experts will support TV Genius in the Asia Pacific region with outsourced sales, business development, marketing and strategy.
“The issue of how consumers navigate the multi-channel television landscape and discover new content is one which affects broadcasters, operators and content owners around the world, particularly with a view to reducing churn and protecting revenues. With the rapid digitization and growth of services in the Asia Pacific region, content discovery is an increasingly vital part of the picture,” said Tom Weiss, General Manager, TV Genius at Red Bee Media. “Given the potential for growth and development in Asia, we are delighted to draw upon the experience and expertise that the IMAGINASIA team provides as we look to build upon the reputation we have gained for enhanced, relevant content discovery.”
“TV Genius’ platform is perfect for Asian broadcasters and operators as it enables them to address the growing amount of content and make it relevant to an increasingly sophisticated audience,” said Graham Cradock, CEO & Founder, IMAGINASIA. “The Asian television market is thriving, and as a result it needs an effective tool for enabling viewers to maximize the value of their services. We’re looking forward to opening the doors that will help TV Genius bring its enhanced technology to the Asia Pacific market.”
Hong Kong-based IMAGINASIA offers sales reach and support services for its growing portfolio of clients in the TV content, capacity, playout, new media and revenue protection sectors.
TV Genius’ award-winning Content Discovery Platform offers accurate search, recommendations, and interactive TV guides. Combined with rich metadata, the software acts as a key differentiator in addressing the content discovery challenge.
TV Genius was acquired by Red Bee Media in August 2011. TV Genius’ technologies are an integrated part of Red Bee Media’s portfolio and the core driver behind innovative and intelligent solutions for its content discovery offering and RedPlayer solution set. Red Bee Media is a world-leading media management company that provides multi-platform technology and creative solutions to broadcasters, content rights holders, platform operators and brand owners.
About TV Genius
Deployed by companies including BSkyB, ITV, and SES Astra, TV Genius makes it easy to keep television relevant while evolving with the rapidly changing TV marketplace.
TV Genius offers accurate search, recommendations, and interactive TV guides. Combined with rich metadata, the software acts as a key differentiator in addressing the content discovery challenge.
As firms compete to control the gateway to home entertainment, personalized access is an essential service differentiator. TV Genius provides the tools to give viewers relevant content that keeps them coming back and wanting more, increasing average revenues per use and reducing churn.
TV Genius was acquired by Red Bee Media in August 2011. TV Genius’ technologies are an integrated part of Red Bee Media’s portfolio and the core driver behind innovative and intelligent solutions for its content discovery offering and RedPlayer solution set. Red Bee Media is a world-leading media management company that provides multi-platform technology and creative solutions to broadcasters, content rights holders, platform operators and brand owners.
About Red Bee Media
We’re connection makers. We build bridges between content and viewers; bringing them together with smart technology and persuasive creative thinking.
The media world is changing by the day. The power of the internet to deliver video content is dramatically re-shaping market dynamics. What used to be called television is watched on any number of different devices. Now, traditional broadcasters battle in the same space as telecoms, platform owners, gaming companies and software giants. And as the barriers to entry fall, new players continue to flock to market.
Crazy times call for a different kind of thinking. Because in the eye of this massive change, connecting viewers to content is the ultimate endgame. And that’s where we come in.
No matter what screen, no what matter what platform, Red Bee Media can make those crucial connections. Our powerful blend of creative, technical and strategic expertise will create demand for your content, then ensure you deliver it to the widest possible audience.
This changing world excites us. We look to embrace it; to harness our expertise in digital media to offer our clients smart and agile solutions to their many challenges; to forge innovative relationships and anticipate demand right across the new uncharted media landscape.
About IMAGINASIA
IMAGINASIA is a service organization providing outsourced sales and business development to enable your business growth in Asia Pacific. Headquartered in Hong Kong, with pan-Asia operations, we provide digital TV, media and video technology companies with a proven platform for business success in Asia. With over 50 years of achievement in the region, we bring a fresh approach to outsourced sales and consultancy, designed to grow profitable, long term Asian businesses for our clients. www.imaginasia.com.hk
For more information, please contact:
Ian Westover, Platform PR, ian@platformpr.com, +44 (0)20 7486 4900
Gay Bell, IMAGINASIA, gay@imaginasia.com.hk, +44 7850 313867
