Nova Group’s VOD service to use instaDRM with Microsoft PlayReady

Guildford, England, 21 October 2015 –InstaDIGITAL has today announced that Czech TV giant Nova Group haschosenitsinstaDRM solution to protect the VOYO Video on Demand Service.InstaDRM, incorporatesMicrosoft PlayReady digital rights management, which protects VOYO’s valuable digital video content across multiple platforms.

InstaDRM is a global platform that allows companies to easily and securely apply DRM to their content and distribute licenses upon request so that consumers can watch their protected content on devices in the home and on the go.

Petr Horák, Head of Diversification, Nova Group said, “InstaDRM withMicrosoft’s PlayReady DRM allows us to protect our content, keeping content suppliers happy, and also quickly and seamlessly allowing our VOYO customers to unlock and play that content through multiple platforms, providing a great user experience.”

Ed Pippin, CEO of instaDIGITAL said “We have been working with PlayReady as a Microsoft PlayReady Partner for many years and are delighted that Nova Group has chosen our instaDRM technology to protect their content. We believe that when DRM is done well the consumer will not even know that its there.  InstaDRM is currently being used by consumers, without them even realising it, in over 60 countries worldwide.”

“Microsoft is pleased to be working with instaDIGITAL on their VOYO service. Content protection is an important part of any premium video service and instaDRM with PlayReady makes content security really simple for OTT service providers,”said George Ayad, Director of Partner and Channel Development for Microsoft PlayReady.

InstaDRM is fully equipped to work with a variety of content formats including MP4, Microsoft Smooth Streaming, HLS and MPEG-DASH. Backed by years of experience in distributing these formats, instaDRM enables service providers to natively support services on Windows 7+, Xbox 360, Xbox One and compatible Smart TVs withadditional playback on iOS and Android devices using instaDIGITAL’sinstaPLAYER. It is one of the key modules of instaDIGITAL’s next generation OTT platform which also includes instaSTOREFRONT for advanced merchandising and monetisation, instaLIBRARY for content management and instaPLAYER for secure multiplatform delivery. Each component can be bought separately or easily combined to provide a complete end-to-end OTT solution.

About instaDIGITAL

InstaDIGITAL (www.instadigital.com) provides SD, HD and 4K supported VOD and OTT hosted solutions globally using its proprietary instaDIGITAL platform. Based in the UK, instaDIGITAL offers a suite of four tools, instaLIBRARY, instaDRM, instaSTOREFRONT and instaPLAYER which can be individually integrated into existing systems or, when combined, create a fully end to end VOD and OTT hosted solution.