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Tvinci Makes Strides into Asian OTT TV Market with IMAGINASIA

by david.nunes

Tvinci Makes Strides into Asian OTT TV Market with IMAGINASIA


Tel Aviv, Israel, UK & Hong Kong – September 7, 2011 – Pay-OTT market leader, Tvinci has kicked off a drive to increase its presence in Asia by enlisting IMAGINASIA to develop business opportunities within the region. IMAGINASIA is working closely with Tvinci to bring the company’s Pay-OTT services platform to Asian operators, broadcasters and media companies. The platform enables users to monetize linear content, catch-up TV and VOD on multiple devices, a key factor in the region’s exploding OTT market.


“Industry analysts TDG Research predict that Asian OTT TV revenues will reach $490 Million by 2014, so moving into the Asia Pacific region at this time makes perfect sense and provides exciting opportunities for us,” said Ido Wiesenberg, VP business development and co-founder of Tvinci. “As the popularity of tablets, connected TVs and smartphones continue to rise, Asian service providers are looking for ways to effectively reach consumers on all of those devices. The Tvinci Pay-OTT TV solution gives Asian providers everything they need to seamlessly expand their TV services. With the help of IMAGINASIA’s expertise and extensive knowledge of the region within the team, we are able to develop a strong strategy to successfully enter the Asian market.”


Hong Kong-based IMAGINASIA’s team of senior Asian and industry experts will support Tvinci in the Asia Pacific region with outsourced sales, business development, marketing and strategy. Tvinci joins a growing portfolio of IMAGINAISA clients in the TV content, capacity, playout, new media and revenue protection sectors.


“The Asian TV industry is growing rapidly and OTT TV is going to become increasingly prevalent as Asian service providers look to differentiate their services in a crowded market,” said Graham Cradock, CEO & Founder, IMAGINASIA. “The Tvinci Pay-OTT TV solution allows Asian providers to address the challenges of delivering content to consumers wherever they are, on any device. We are delighted to work alongside Tvinci to enable this exciting and innovative company to connect with the people they need to expand their business in the Asia Pacific region.”


Tvinci will demonstrate its unique cross device solution at IBC 2011, 9-13 September in Amsterdam (stand 3.A15d).


For more information, please contact:


Ian Westover, Platform PR, ian@platformpr.com, +44 (0)20 7486 4900

Gay Bell, IMAGINASIA, gay@imaginasia.com.hk, +44 7850 313867


About Tvinci

Tvinci provides a Pay OTT TV platform for operators and media companies seeking to offer users linear content, catch-up TV and VOD on multiple devices. Customers using Tvinci stream premium content across connected TVs, tablets, PCs, smartphones, internet enabled STBs and game consoles, and monetize it through payments and ads. End users enjoy Tvinci’s unmatched device availability and level of personalization, as well as its ability to offer multiple and unique business models. Tvinci specializes in customizable, high-end solutions for leading brands like Orange and MTV, and has been deploying its platform since 2007 for customers worldwide.


The company constantly extends its device reach, and has made new connected TV and tablet apps available as part of its solution. In parallel, it released the Tvinci Device and Users Management module, a brand new functional area within the Tvinci platform intended to answer the new needs that arise from the multiplicity of devices used to consume media within the household. For more information visit:




IMAGINASIA is a service organization providing outsourced sales and business development to enable your business growth in Asia Pacific. Headquartered in Hong Kong, with pan-Asia operations, we provide digital TV, media and video technology companies with a proven platform for business success in Asia. With over 50 years of achievement in the region, we bring a fresh approach to outsourced sales and consultancy, designed to grow profitable, long term Asian businesses for our clients. www.imaginasia.com.hk


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