Tvinci Showcases Best-in-Breed OTT Ecosystem at IBC  


Joins forces with other industry innovators to provide flexible solution for the delivery of true end-to-end OTT TV


Tel Aviv, Israel – September 05th, 2011 – Tvinci, the Pay Over-the-Top video platform provider, today announced that at IBC 2011 (booth 3.A15d), Amsterdam, (September 9th-13th) it will demonstrate how its uniquely flexible platform integrates with any third party, including Tvinci’s ecosystem of leading industry partners, to offer a complete pay-OTT platform that covers the entire value chain.


  “The prerequisite of each vendor selection is that it enables service providers to seamlessly expand their OTT TV service to multiple devices. The goal is to create a personalized and truly cross-device experience, which results in the most important asset for a leading brand: a tangible customer value proposition,” said Yonatan Sela, VP Marketing, Tvinci. “Tvinci plays a key role in delivering unified pay-OTT TV services, taking both the role of content and storefront application management and that of orchestrating the other parties’ activities, from ingest through discovery, selection and payment to playback. What Tvinci offers is a native OTT solution designed to suit the value chain, rather than a legacy system adapted to OTT.”


Customers can either utilize Tvinci’s ecosystem partners or stipulate exactly who they want to work with. It’s completely flexible. Therefore they can, for example, launch very quickly with an already integrated solution, and then bring in new elements as they wish.


Tvinci understands that getting the right video application layer with a compelling user interface (UI) for OTT services is difficult. It enables its customers to utilize its APIs to build the UI themselves, use a third party or use Tvinci’s partners. Accedo is a world leading provider of applications for Connected TV, IPTV middleware and game console that are already integrated with Tvinci. The two companies are working on a joint customer deployment, which will be available for demonstration at IBC, with an Accedo connected TV app powered by the Tvinci back-end solution.


As part of the same ecosystem, Tvinci and Netgem, Europe’s number one IPTV set-top box provider, are showcasing a multi-device experience centred on the Netgem hybrid STB, powered by the Tvinci back-end. It offers a premium live TV experience through the integration of HTTP live streaming (HLS) and Smooth Streaming technologies into the box, alongside DVB-C/T and extended choice of OTT services including gaming and social TV apps. 


Tvinci works with top-of-the-line content ingestion mechanisms in order to support live TV, catch up TV, nPVR and VOD. The company either works with the existing set-up that a customer has, or it can bring in the integrated Harmonic solution, based on Harmonic’s ProMedia Live, ProMedia Carbon and Workflow System.


Market leading commercial Content Delivery Networks (CDN) are fully supported, but Tvinci also recognizes the needs of some operators to build their own CDN. It therefore joined forces with Anevia, who builds origin servers and private CDNs that support the market leading adaptive bitrate technologies.


Sela added: “While many claim it, in reality there is no vendor in the market that can offer a truly end-to-end OTT solution that covers every requirement for successful deployment; content ingestion and management, business rules management, device management, security, storefront management, client applications for end users, payments, advertising and content delivery. At IBC we look forward to demonstrating how our native OTT platform works with a network of partners, to which it is already integrated, in order to deliver the flexibility and high standards that our pay-OTT platform offers.”


Tvinci’s MediaHub and MediaStore together compose Tvinci’s comprehensive OTT platform. Offering users more than a purely ad-supported service, MediaHub and MediaStore provide a unique environment in which the business rules and payment methods presented fit the interests and consumption habits of the viewer – thereby maximizing sales of content. The platform has been shortlisted in the ‘Best Web TV technology or service’ category at the CSI Product Awards 2011, which will be announced at IBC.


About Tvinci

Tvinci provides a Pay OTT TV platform for operators, broadcasters and media companies seeking to offer users linear content, catch-up TV and VOD on multiple devices. Customers using Tvinci stream premium content across connected TVs, tablets, PCs, smartphones, internet enabled STBs and game consoles, and monetize it through payments and ads. End users enjoy Tvinci’s unmatched device availability and level of personalization, as well as its ability to offer multiple and unique business models. Tvinci specializes in customizable, high-end solutions for leading brands like Orange and MTV, and has been deploying its platform since 2007 for customers worldwide.

The company constantly extends its device reach, and has made new connected TV and tablet apps available as part of its solution. In parallel, it released the Tvinci Device and Users Management module, a brand new functional area within the Tvinci platform intended to answer the new needs that arise from the multiplicity of devices used to consume media within the household.


For more information, please contact:


Ian Westover                                                                              Yonatan Sela

Platform PR                                                                               Tvinci

[email protected]                                                                   [email protected]

+44 (0)20 7486 4900                                                                  +972-50-2267833