Twilio Introduces Message Delivery Information
– Real-time delivery data improves tracking and reach
SAN FRANCISCO, May 29, 2014 – Twilio, the software and cloud-based communications platform, today introduced Message Delivery Information which provides Twilio customers with real-time SMS and MMS delivery status updates. With today’s announcement, organizations can now better utilize messaging to reach a higher percentage of their audience. To learn more and to get started, please visit www.twilio.com/sms/deliverability.
As SMS and MMS become increasingly critical communication channels for creating a complete customer experience, businesses want assurance that messages have reached their intended audience. Until now, the path of messages across numerous telecom networks has been a largely opaque journey with the sender of the message having limited visibility into message delivery. Message Delivery Information from Twilio changes that. Twilio uniquely combines multiple inputs from carriers to show delivery statistics across geographies. If a message fails to reach its destination, Message Delivery Information will provide details of the failed delivery. Businesses can then use that rich data to make intelligent and programmatic decisions about resending the message or using alternate communications channels such as email or a phone call.
CarGurus is a leading automotive shopping and research website that helps consumers compare local car listings and find the best deals from the most reputable dealers. CarGurus uses Twilio to enable their users to more easily send car listing information to family, friends or to their own mobile devices, as they shop. “Twilio’s Message Delivery Information has vastly improved our delivery rates,” said Jasper Rosenberg, Director of Engineering at CarGurus. “The increased visibility into delivery status, lets us choose alternate communications methods when needed and also allows us to more effectively track conversion.”
“Businesses today look to SMS and MMS to connect with their customers and create an experience that matches their customers’ expectations. That experience has to be in context and has to be timely,” said Jeff Lawson, co-founder and CEO of Twilio. “Message Delivery Information provides more intelligence to help businesses better connect with their customers. This is another example of how we’re improving the platform nearly every day. And we can’t wait to see what our customers will build next.”
Message Delivery Information is available for free on every SMS and MMS sent using Twilio Messaging APIs. To learn more and to get started, visit www.twilio.com/sms/features/deliverynotifications.
Twilio, the software and cloud-based communications platform company, enables developers and businesses to rapidly build and deploy communication solutions that meet their specific needs. Whether integrating voice, messaging and/or VoIP capabilities into a web or mobile app or building complete systems like a call center, Twilio removes the traditional obstacles to creating effective communications experiences. Twilio gives businesses the ability to innovate, prototype, create, and connect with their customers at the right time and in the right way. The company is privately held and based in San Francisco, California.