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US and India Overpower IT Services Brand Ranking

by Anthony Weaver
  • Accenture and IBM swap places at top of IT services brand ranking
  • TCS remains 3rd most valuable IT services brand, value up 23% to US$12.8bn
  • Wipro breaks into top 10, following 25% growth to US$4.0bn

View the Brand Finance IT Services 15 2019 report here

Global IT consultancies, Accenture and IBM, remain at the helm of the IT services sector having swapped 1st and 2nd ranks since last year, according to the latest Brand Finance IT Services 15 report. Valued at US$26.3 billion, Accenture has taken the title of the world’s most valuable IT Services brand, previously held by IBM, which now sits in 2nd place with a brand value of US$20.4 billion.

David Haigh, CEO of Brand Finance, said:

“Accenture leads the sector with an impressive 56% increase in brand value since last year. IBM, on the other hand, stands out for its cognitive services and infrastructure outsourcing excellence, but its brand value has gone up by only 4%. The brand should focus on growing new technologies, such as cloud computing and security software, instead of relying on its older business units if it plans to improve its brand value in the years to come.”

Tata Holds Firm in Third Spot

Holding steady in 3rd place is India’s largest IT services conglomerate, Tata Consultancy Services (TCS), up 23% to US$12.8 billion, with a value bolstered by the brand’s disciplined focus on the market’s increased demand for digital services. TCS has positioned itself as a leader in providing a superior all-round customer experience, leveraging artificial intelligence and robotic automation across its transformation programs. TCS is also the first Indian IT services brand to achieve success in the Japanese market; the Mumbai-based giant has expanded its operations in Japan and overseen a merger of three brands to create Tata Consultancy Services Japan.

Wipro Breaks into Top 10

It is notable that India’s IT services brands have harnessed their domestic talent whilst also serving as an attractive hub for IT outsourcing centres. Moving up one spot is another important player, Wipro, one of the country’s largest software services brands that has entered the top 10 for the first time this year. Up 25% to US$4.0 billion, Wipro’s significant investments in digital transformation capabilities, niche acquisitions, and a recent brand refresh, have propelled it to be the third fastest growing brand in the segment.

Holding their positions firm since last year’s ranking, American brand Cognizant (brand value up 12% to US$8.7 billion) and India’s Infosys (brand value up 8% to US$6.5 billion) remain in 4th and 5th ranks respectively. Although a New Jersey headquartered brand, Cognizant holds a major employee base in Chennai, India and branches of Cognizant India operate across Kolkata, Bangalore, Hyderabad, Mumbai, Pune, and Cochin.

David Haigh, CEO of Brand Finance, said:

“There is a reason why Bangalore is known as the Silicon Valley of India. As more IT services brands ramp up their outsourcing outposts across the country, it is the skilled workforce, world class facilities and infrastructure that makes India such an attractive location and ultimately a global powerhouse.”

World’s Top 10 Most Valuable IT Services Brands

2019 Rank2018 RankBrand CountryBrand Value 2019 (USD bn)Brand Value 2018 (USD bn)Brand Value Change (%)
12AccentureUnited States26.316.8+56%
21IBMUnited States20.419.5+4%
44CognizantUnited States8.77.8+12%
76DXC TechnologyUnited States5.56.0-8%
9NEWNTT DataJapan4.3
1011WiproIndia4.0 3.2+25%


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