Vertu Partners with Amobee to Market Luxury Mobile Phone
Amobee, Vertu and Vogue collaborate on innovative mobile advertising campaign
LONDON, England – February 8, 2012 – Amobee, the company defining mobile advertising, and Vertu, the market leader in luxury mobile phones, have partnered to create innovative mobile advertising campaigns to market Vertu’s luxury touch screen smartphone, the Constellation.
Amobee’s mobile ad campaign integrates sophisticated mobile advertising technologies, enabling Vertu to successfully identify growth opportunities within the female, luxury fashion segment. Vertu’s mobile advertising campaign for the Constellation includes an exclusive sponsorship of Conde Nast’s release of the Vogue Daily News app, the most exclusive mobile app for daily fashion news, effectively reaching a new female market. The campaign also included a Vertu video in a Net-A-Porter iPad app, which achieved an astonishing 24% click through rate, exceeding expectations and industry standards. Furthermore, Amobee worked with Navteq to geo-fence affluent shopping areas to drive footfall into Vertu boutiques.
“Working with Amobee has shown us how powerful mobile advertising can be to reach a niche, luxury audience with smart media placement and sleek creative design,” said Mark Izatt, Head of Digital for Vertu. “We’re excited by the results we’ve seen so far and look forward to continuing our work with Amobee to reach luxury consumers via state-of-the-art mobile marketing.”
“Vertu is all about a world of ‘unique experiences and a life beautifully arranged’, which works well with Amobee’s mobile expertise for luxury brands,” said Trevor Healy, CEO of Amobee. “At Amobee, we like to help brands turn customers into fans and owners of Vertu devices are fans of this great brand.”
Vertu is a pioneering brand that created the luxury mobile phone sector in 2002 with the launch of its distinctive Signature collection. Born from a desire to create the finest mobile phones the world has seen, Vertu has continued to combine exceptional materials with the highest traditions of craftsmanship. Within the three distinctive collections, Signature, Ascent and Constellation, each phone is expertly assembled by hand, at its state of the art facility in Hampshire, England. Vertu phones can be bought in over 600 leading department stores and jewelers – including over 80 Vertu boutiques – in more than 60 countries around the world. www.Vertu.com
Amobee, the company defining mobile advertising, offers comprehensive, end-to-end mobile advertising solutions and services for advertisers, publishers and operators. Headquartered in Redwood City, California, with offices in Europe, Asia, Latin America and the US, Amobee enables its large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI. Amobee has financial backing from some of the biggest names in venture capital: Sequoia Capital, Accel Partners, and Globespan Capital, as well as strategic investments from Motorola, Cisco and leading operators, Vodafone and Telefónica. To learn more, please visit www.amobee.com.