New Sports Channel Shaking Up Sports Broadcast in Mexico
London, 14th April 2022 – Veset is powering a new sports channel on Totalplay. Delivered using Veset Nimbus, Hi! Sports TV was launched to deliver a wider range of compelling sports content to viewers across Mexico.
Launched by a team of 30 enthusiasts over just a few months, the linear channel is delivering around 70 hours of fresh sports content a week with a mix of live sports coverage, replays, and sports entertainment. Currently the channel is delivering soccer, basketball, gymnastics, tennis, hockey, and wrestling content, with a focus on providing a platform for the less favoured events. It is looking to expand to other sports, such as boxing and national events, as well as aiming to secure some international sports coverage.
Veset Nimbus is an enterprise-grade cloud playout solution for advanced channel origination and management. It has enabled Hi! Sports TV to create a professional linear channel and deliver it to any TV distribution platform. Veset Nimbus allows for fast and flexible self-management of the channel and features a range of all-in-one channel creation tools including live stream and file ingest, scheduling, EPG, content management, SCTE35 support, multiple live switching, complex graphics insertion, playout, and encoding.
Salvador Garcia, Director of Operations of Hi! Sports, commented: “We launched Hi! Sports TV because we felt the sports broadcast market is in desperate need of rejuvenation. We wanted to go beyond traditional sports broadcasting to reach a broader range of sports fans. Thanks to Veset Nimbus, we have been able to quickly launch a professional channel that gives airtime to sports coverage that can be often overlooked.”
Igor Krol, CEO, Veset, added: “Hi! Sports TV is giving a platform for a wide range of sports and satisfying the demand for a broader scope of sports entertainment. The fact it is launched by a team of enthusiasts means that they are continually looking for new content to add to the channel and I’m no doubt it will quickly become popular with sports fans across Mexico.”
Hi! Sports TV is currently available on channel 517 on Totalplay for viewers across Mexico. The channel is looking to expand to other distribution platforms in the near future.
Founded in 2011 Veset (www.veset.tv) is a technology disruptor in linear television playout space. Veset was one of the first to deploy a native AWS-based linear channel management platform for video content owners. Veset is focused on self-services SaaS, its products Veset Nimbus and Stratus are available to customers directly, including through AWS Marketplace, or via technology and broadcast service providers. Veset operates globally with customers based in over 20 countries. Veset is headquartered in the United Kingdom with a subsidiary in Latvia.