Veteran mobile marketer, Russell Buckley, joins mobile voucher redemption specialist Eagle Eye Solutions as Chief Marketing Officer
Former AdMob VP sets sights on driving innovation with the market leader in delivering mobile voucher issue and redemption technology to retailers
03.05.11 Russell Buckley, former VP of Global Alliances at Admob (now owned by Google), has today joined mobile voucher and redemption technology provider Eagle Eye Solutions as Chief Marketing Officer.
Buckley joined AdMob in 2006 as its first employee, with the remit to launch the company in the EMEA region. Buckley had been working in mobile marketing since 2000 and was already a high profile figure, becoming well known via his blog, MobHappy. He subsequently was appointed to a worldwide spokesperson role for AdMob as VP of Global Alliances, before the company was acquired by Google for $750m in May 2010.
“It’s a very exciting time to be joining the Eagle Eye team. Digital redemption of mobile coupons to stimulate store visits has long been a requirement for sectors such as retail and FMCG to start seriously spending in the mobile channel. After careful research, I’m confident that Eagle Eye has the best solution on the market and more importantly, one which actually works today. Everyone in the ecosystem from the ad networks to the group buying companies is a potential partner for this technology and I’m looking forward to being part of another huge success in the mobile marketing space,” said Russell Buckley, CMO, Eagle Eye Solutions.
Digital redemption via the mobile has been a missing piece of the jigsaw puzzle for the last decade in mobile marketing. Eagle Eye Solutions delivers that vision today for retailers, without the requirement for a massive upgrade of the retail/EPoS systems that other mobile voucher solutions like barcodes and NFC, inevitably require.
Steve Rothwell, CEO, Eagle Eye Solutions, said: “Russell joining both validates the sector and the Eagle Eye model, pointing to rapid expansion in coming months. Russell has an enviable track record of spotting the next big thing before it happens and Eagle Eye will be the next mega-trend in mobile marketing. We’re delighted that such a high profile figure in the mobile marketing industry is joining Eagle Eye at a time when we’re planning a rapid expansion of our retail partnerships. Both retailers and brands are expressing keen interest and our results to date point to a very powerful marketing tool for mobile.”
Buckley’s role will focus on working with retailers, brands and agencies to educate and evangelise the use of mobile vouchers through all marketing channels, from traditional media, such as TV and Print right through to mobile advertising.
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About Eagle Eye Solutions
Eagle Eye Solutions works with leading retailers such as Comet, Blockbuster and The Aurora Group to distribute and redeem mobile coupons via Credit Card Terminal and EPoS Technology. The patented technology can be integrated with existing EPoS, requires minimal integration and a portfolio of impressive case studies to support consumer usage.
To redeem a voucher, the consumer simply needs to enter a unique PIN via the retailer’s Credit Card Terminal (Chip and PIN) and the value of the voucher is automatically delivered. This is supported by automated voucher processing and realtime reporting, thus replacing the need for paper vouchers and physical fulfilment in the retail value chain.
Eagle Eye Solutions’s other services include retail gift cards, mobile payments and mobile based loyalty programmes.