LONDON, March 27, 2014 – Jeff Revoy, CEO of enterprise social media monitoring and management company Viralheat, and Paul Sebastien, CMO of DT-HBS, will be speaking on the value of predictive social behavior at Social Media World Forum (#SMWF Europe). “The Move to Predictive Social Behavior” will cover how businesses can use predictive social behavior to identify potential leads, increase ROI, and exceed sales and marketing goals.

“Real-time is too late, you need to focus on predictive social behavior to achieve superior sales results,” says Revoy.  “The traditional monitoring and engagement technique has lost its effect.  The ability to identify potential leads from predictive behavior analysis gives brands incredible results by identifying users with definitive purchase intent before they start their purchase process.”

“Social media plays a major role in business strategy today, but businesses still struggle to show the tangible results of their marketing efforts,” says Sebastien.  “We’ve found the winning combination in predictive analytics and social media. The use of predictive social behavior played a major part in the successful launch of T-Mobile@Work, our first business phone product.”

#SMWF Europe is being held March 31 – April 1 at The Brewery in London.  Revoy and Sebastien will speak on March 31 at 4:20PM during the “Social Business” breakout session. Viralheat will be located at Booth 14.  More details can be found at www.socialmedia-forum.com/europe.

About Viralheat: Viralheat is the social monitoring and management platform that provides enterprise businesses the only tool they need to get tangible results from real-time, actionable social data.  Founded and developed by two Silicon Valley engineers, Viralheat’s patented technology identifies potential leads from predictive behavior analysis as well as offers full-scale publishing, engagement, management, monitoring, and reporting across all major social networks.  Viralheat’s extensive platform also supports integrations with the top CRM, support, and web analytic platforms.

Launched in 2011, Viralheat is headquartered in Silicon Valley and serves thousands of businesses worldwide. Visit www.viralheat.com @viralheat #viralheat

About SMWF:  The #SMWF conference series is the leading social media & digital marketing event that connects marketers, digital brand managers, agencies, and social tools and platforms. The event showcases best practices in social media marketing from some of the world’s top marketers as they deliver the latest tips, techniques, and innovation strategies to achieve desirable results through social.