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Visa Europe invests in Beyond Analysis to strengthen data analytics capabilities

by david.nunes

Visa Europe invests in Beyond Analysis to strengthen data analytics capabilities


London, 15 November 2011 – Visa Europe has today taken a minority stake in leading customer insight group, Beyond Analysis. The investment will strengthen Visa Europe’s data analytics capabilities and forms part of its strategy to deliver increased value for consumers, retailers and banks through electronic payments.


Over £1 in every £4 spent in the UK is spent on a Visa debit, credit or prepaid card, and over 11 billion transactions are processed from across Europe meaning Visa has unrivalled insight into consumer spending patterns. A key feature of Visa Europe’s data analytics is that all cardholder information is anonymous and does not include personal or private details.


Mariano Dima, Chief Marketing Officer, Visa Europe, will join the Beyond Analysis Board as part of the investment.


Beyond Analysis is an international consumer insight and strategy business.  Following this investment, it will deepen its work with Visa Europe to help manage loyalty programmes and provide advanced analytics and insight based on the spending patterns captured in card transactions processed by Visa Europe.  This insight can help retailers and banks to engage with new and existing customers, providing access to a comprehensive source of information based on Visa card transaction history.  This will enable banks and retailers to better segment and target their marketing efforts and drive brand loyalty, purchase behaviour and traffic.


The investment by Visa Europe reflects Beyond Analysis’ strategic goal to help more organisations undertake successful multi-channel engagement programmes.


Peter Ayliffe, President and CEO of Visa Europe said, “This investment in Beyond Analysis reflects Visa Europe’s commitment to redefining its relationship with retailers, helping them to build stronger relationships with customers and secure increased market share. Enhanced data analytics forms a key part of our vision for the future of payments alongside new technology such as mobile payments and e-wallets.”


Paul Alexander, CEO of Beyond Analysis said: “We are delighted to be joining forces with our long term partner Visa Europe to deliver ground-breaking advances in data analytics, resulting in enhanced customer engagement opportunities for retailers.   We bring to the table not just our expertise in transforming a massive pool of data into business-ready patterns, trends and synergies, but the ability to turn information into insight, intelligence and creative campaigns that drive competitive advantage and customer-centric business decisions.”  



About Beyond Analysis

Beyond Analysis is a leading customer insight and strategy business.  We believe that the customer should be at the heart of everything we and our clients do, and we’re passionate about using the power of data to achieve this: finding it; collating it; interpreting it; unlocking its value. 


We work with some of the world’s largest consumer brands to harness the power of their data and adopt a customer-led approach to their decision making.  We bring together multiple data sources to interpret consumer trends and give our clients a clear line of sight to help them grow their business. 


Founded in the UK in 2007, most of Beyond Analysis’ 64 employees are headquartered in London.  We opened an office in Sydney in 2008, and, following the launch of our unique financial services proposition in 2009, further offices in Warsaw (2010), New Delhi (2010) and Singapore (2011).  We also have a partnership with UCS Solutions, an IT solutions and services provider, in South Africa.  Beyond Analysis has been working with Visa Europe since 2008.


For further details please go to www.beyondanalysis.info


About Visa Europe

As a leader in the development and implementation of payments technologies, Visa Europe is at the forefront of contactless and mobile payment innovation in Europe.


Visa Europe is owned and operated by more than 4,000 European member banks and was incorporated in July 2004. In October 2007, Visa Europe became independent of the new global Visa Inc., with an exclusive, irrevocable and perpetual licence in Europe. As a dedicated European payment system it is able to respond quickly to the specific market needs of European banks and their customers – cardholders and retailers – and to meet the European Commission’s objective to create a true internal market for payments.


For more information, visit www.visaeurope.com/


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