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Vitria Operational Intelligence Provides O2 with Real-time Visibility into Customer Experience

by david.nunes

Vitria Operational Intelligence Provides O2 with Real-time Visibility into Customer Experience

Real-time Visualization of Big Data in Motion: Network Events and Customer & Device Data

LONDON, May 7, 2013 – Vitria Technology, Inc., The Operational Intelligence Company, today announced that O2, the commercial brand of Telefonica UK, is deploying Vitria Operational Intelligence to gain greater insight into customer experience.

Vitria Operational Intelligence was selected and deployed by O2 to gain real-time visibility into customer experience and help meet the challenge of addressing customer-facing issues as they happen. Vitria Operational Intelligence (OI) enables real-time visibility into real-time Big Data, complex events and business processes. Vitria OI provides continuous insight into the customer experience by combining and correlating high-volume, high-rate, network events with customer data and mobile device data, in real-time.

Using both the continuous, real-time analytics and the intelligent BPMS capabilities within Vitria’s unified platform, clients can proactively detect and resolve potential service quality issues, thereby reducing or removing any impact on the customer. Additionally, Vitria’s live dashboards bring real-time visibility to authorized employees who need to measure corporate performance against KPIs and service-level agreements.

“We need a holistic picture of each individual customer’s experience so that we can proactively identify and resolve service issues before they negatively impact our customers,” said Dave Akeroyd, Head of OSS Strategy and Architecture, O2. “In addition we will be seeking to leverage that insight to be able to offer a better service experience for our customers.

“Rather than procure numerous point solutions, we wanted a unified platform to deploy multiple customer experience initiatives across a variety of business units,” said Akeroyd. “Vitria Operational Intelligence offers a single user friendly platform that identifies and addresses our most important customer-facing issues and will allow us to enhance our service experience.

“Vitria Operational Intelligence is the industry’s only unified Operational Intelligence platform that combines continuous, real-time analytics with intelligent business process management to solve multiple challenges across the business, operations and IT,” said Richard Lambert, Vice President of World Wide Sales, Vitria.

To learn more about Vitria Operational Intelligence or to request a demonstration, please contact Schwartz MSL, vitria@schwartzmsl.com.

About Vitria

Vitria Technology, Inc. provides the industry’s leading Operational Intelligence platform, empowering partners and customers alike to develop innovative Operational Intelligence solutions to analyze Big Data, complex events and business processes in the proper context and take immediate action. The result is faster, better decision-making.

About Telefonica

O2 is the commercial brand of Telefonica UK Limited and is a leading communications company with over 23 million customers – read more about O2 at www.o2.co.uk/news. O2 runs 2G and 3G networks and was the first to trial 4G/LTE, reaching speeds of over 100Mpbs, as well as owning half of Tesco Mobile. It also operates O2 Wifi, O2 Health, O2 Unify, O2 Media and has recently launched the O2 Wallet.

O2 employs over 11,000 people in the UK, has 450 retail stores and sponsors The O2, O2 Academy venues and the England rugby team. Telefonica UK Limited is part of Telefonica Europe plc which uses O2 as its commercial brand in the UK, Ireland, Slovakia, Germany and the Czech Republic and is a business division of Telefonica SA.

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