Company selects Engage Hub to help increase customer engagement
London, UK, September, 9th – Engage Hub, the data-driven customer engagement solutions company, today announced that it has been selected by Vivo Ads, mobile advertising platform from Brazil’s largest telecommunications company, to help deliver highly personalised, location-based advertising services to increase customer engagement.
With Engage Hub’s mobile engagement platform, Vivo Ads plans to enhance its mobile advertising business by connecting the real-time customer data of its subscriber base, always respecting privacy.
The customers who opt-in for the service will have access to exclusive offers and promotions from trusted brands, selected and approved by the operator. The clients will also be able to unsubscribe at anytime. Delivering messages in this way is designed to respect the rights of the subscriber base and puts a stop to irrelevant marketing messages, which could lead to dissatisfied subscribers opting out.
Equally, this can help brands deliver a mobile-centric customer engagement strategy, targeting a diverse audience with personalised engagement through a platform that connects the right brands, to the right customers, at the right time.
Mark Sawyer, VP Strategic Solutions at Engage Hub said: “Despite having large volumes of data on their customers, many operators are unable to analyse it and turn it into real-time, contextually relevant advertising services. Mobile network operators are having to increasingly understand the huge potential harnessing subscriber data has in delivering personalised communications – be it for their own operational and promotional communications or done on behalf of a brand partner.
“Vivo is embracing new, innovative technology to deliver value added services to its partners and subscribers alike, positioning itself ahead of the competition.”
Carla Beltrão, director at Vivo Ads and Terra said: “We wanted a best-in-class solution to deliver a mobile-centric strategy for both our own company and the brands and agencies we partner with the Engage Hub’s solution easily met the level of sophistication and scale we required, offering a relevant and valuable experience to our customers.”
About Engage Hub
At Engage Hub, it’s our mission to make sure your business treats your customers as individuals to engage each and every one, so you win them over faster and keep them for longer.
With over 30 years in the business, our services have evolved alongside the needs of our clients, including some of the world’s most successful brands across the financial services, utilities, telecoms, retail and logistics sectors. We understand the challenges you face – from data silos to legacy systems – and have built intelligent, intuitive and effective solutions that work for you.
Our commitment to excellence has helped us build a reputation as the leading global provider of data-driven consumer engagement and customer retention solutions. At a time when brand loyalty is at an all-time low, our data orchestration technology delivers the kind of experiences your customers have now come to expect. So, you can always keep them engaged and happy.
Vivo is a brand of Telefônica Brasil, the leading telecommunications company in Brazil, with 95 million accesses (1Q19). The carrier provides fixed and mobile telecommunications services throughout the country and has a complete and convergent portfolio of products for B2C and B2B customers – fixed and mobile broadband, ultra-broadband (over fiber), fixed and mobile voice services and cable TV. The company is present in 4.4 thousand cities: 4.3 thousand with 3G network and more than 3 thousand with 4G, leading the market share in this segment. The operator also offers 4.5G, with an Internet connection up to ten times faster than the 4G, in more than a thousand Brazilian counties. In the mobile segment, Vivo has 73.5 million customers and the largest market share (32.1%) in the country, according to quarterly balance sheet results (1Q19).
Driven by constant innovation and high-quality services, Vivo is at the center of a digital transformation, which extends customers’ autonomy, personalization and real-time choices, putting them in charge of their digital life with safety and reliability. Telefônica Brasil is part of Grupo Telefónica, one of the largest communication conglomerates in the world, with 352 million accesses, 119 thousand employees and revenues of 48.7 billion euros in 2018.
Aware of its responsibility to give back to society the trust it receives in the use of its services, the company has Fundação Telefônica Vivo. Since 1999, FTV has been working on the new generation formation, pointing out the ways for the country’s development by applying innovation to education, entrepreneurship and citizenship, with different social projects in these areas.