• ‘Safer Transport for Europe Platform’ to enable faster and more efficient safety information sharing
with road users, using Vodafone technology
• Compatible with all in-vehicle navigation systems and third-party map apps
• Access to platform and safety information free for digitally connected road users
Vodafone has launched a new platform designed to connect road users directly with transport authorities and each
other, enabling safety information, hazard warnings and traffic updates to be shared in real-time no matter which
device or in-vehicle system they are using.
The platform is compatible with all third-party apps and in-vehicle navigation systems. Vodafone is collaborating
with several partners to bring the technology to road users and plans to launch the platform within its own
Vodafone Automotive apps later this year.
The new platform, called Safer Transport for Europe Platform (STEP), aims to address the problem of data
fragmentation and information silos that limit the benefits connectivity can bring to road safety. Transport
authorities today are often limited to delivering safety updates through road infrastructure – motorway gantries,
variable-message or matrix signs and so on – or via a limited number of technologies developed by independent
manufacturers, such as in-vehicle navigation systems.
STEP offers a solution to these challenges. As a cloud-based platform built on open, industry standards, STEP
enables a wide eco-system of participants – governments, transport authorities, vehicle manufacturers, mobility
service providers and other mobile network operators – to work together to improve road safety across Europe.
Joakim Reiter, Chief External and Corporate Affairs Officer, Vodafone said: “Improving road safety is still a major
challenge for Europe. We believe that open platforms for faster, more efficient data sharing can play a significant
role in helping prevent the unnecessary fatalities and injuries happening on our roads each year.”
STEP is designed to be compatible with all map apps and in-vehicle navigation systems developed by partner
organisations, and users will benefit from free access to the platform and its safety features.