Voice4net CEO Rick McFarland to Discuss the Reshaping of Call Centers at ITEXPO East Feb. 1 in Miami
Session Addresses Today’s Mix of Smartphones, Social Media and Cranky Consumers
Dallas, TX, January 17, 2012—Rick McFarland, chief executive officer and president of Voice4net, a leading provider of customer interaction and voice communications solutions, will participate in a panel discussion on the evolving dynamics of call centers at ITEXPO East, the communications industry’s foremost conference and exhibition for communications technology providers and customers. The session, “How Call Centers are Being Reshaped by Smartphones, Social Media and Fed-Up Consumers,” is scheduled for Wednesday, February 1, 2012 at 1:30pm at the Miami Beach Convention Center in Miami Beach, Florida. ITEXPO East will take place January 31 through February 3.
In the session, McFarland will discuss the radical changes facing call centers, including the growing impact of social media, the explosion of Smartphone usage, and the intensifying expectations of today’s more savvy consumers.
“This is the Golden Age of the consumer,” said McFarland. “Customers demand better service than at any time in history. Legacy call centers have got to evolve quickly to stay ahead of constantly rising expectations.”
As chief executive officer of Dallas-based Voice4net, McFarland is responsible for the strategic direction, growth and overall success of the company. Prior to founding Voice4net in 1996, he helped to pioneer one of the first IVR applications for the banking sector.
“We are thrilled to have Rick join us at ITEXPO for this extraordinary and timely program,” remarked Rich Tehrani, chief executive officer of Technology Marketing Corporation, producer of ITEXPO East. “Enhanced call center services are key to winning the long-term appreciation—and repeat business—of customers. This session will provide an excellent dialogue for company leaders seeking to keep pace with the rapid changes these next few years will certainly bring.”
Based in Dallas, Texas, Voice4net generates new and useful tools that integrate telephony and database systems. Voice4net clients enjoy one hundred percent seamless integration between customers, employees and their business. By combining the traditional technology of telephones and its cutting-edge proprietary software, Voice4net ensures unrivaled flexibility in the crucial area of business communications. For more information, http://www.voice4net.com
Parallel Communications Group