Volubill Presents the Future of Policy Management and Billing at TM Forum’s Management World 2011
Evolution of mobile data traffic management and subscriber billing practices examined by CEO John Aalbers and Telefonica Venezuela’s VP Data and Innovation, Gustavo Reyes
London—May 12, 2010—Volubill, a leading supplier of real-time monitoring, control and charging software to communication providers around the world, will lead presentations and keynote debates on the evolution of mobile data, traffic management and billing strategies at TM Forum’s Management World 2011 conference, May 23-26 in Dublin, Ireland. Volubill CEO John Aalbers will lead a customer case study presentation on mobile data policy management with Telefonica Venezuela’s VP for Data and Innovation, Gustavo Reyes, and will also participate in a keynote debate on the future of billing.
Both sessions will take place during the conference’s End-to-End Revenue Management Summit, and will get to the heart of the rapidly-evolving business strategies occurring in the mobile communications industry:
· Keynote Debate Panel: John Aalbers, CEO, Volubill and chaired by Tony Poulos, Market Strategist, TM Forum – “The Killing of Billing”; Tuesday May 24, 2011 2:00 p.m. – 3:30 p.m.
· Mobile Data Management Case Study: John Aalbers, CEO, Volubill and Gustavo Reyes, VP for Data and Innovation, Telefonica Venezuela – “Implementing an Integrated Charging and Policy Platform to Protect the Network and Create New Revenues”; Wednesday May 25, 2011 from 11:15 a.m. – 12:45 p.m.
Customers are pushing for new paradigms from their mobile carriers, who continue to offer defensively-oriented, often restriction-based data service plans. And, as indicated in Volubill’s recent research, mobile operators like Telefonica Venezuela are shifting toward policy management and billing strategies that focus on more positive, proactive use of traffic shaping and mobile data management technologies. For example, the report found that while only 10 percent of operators are investigating expanding usage-based pricing strategies such as bandwidth limits or data caps, 53 percent are exploring the possibility of deploying new models based on quality of service (QoS) differentiation, including prioritization by service type (37 percent) or user type (23 percent).
“Policy has traditionally been used in a very defensive manner, mainly to relieve network congestion by controlling or throttling subscriber activity. Unfortunately, subscribers have not responded well to strategies like these,” said John Aalbers, CEO, Volubill. “As a result, the focus among operators now is on devising new policy strategies that still protect the network, but do so by offering more differentiated and value-driven services that encourage subscribers to interact with the network in a more sustainable way. The sessions we’re leading in Dublin this year will look at this evolution in both practical and theoretical terms, providing attendees a great chance to see how the mobile market is changing.”
For more information on the conference sessions, Volubill’s research report, or to learn more about the company’s award-winning product lines, CHARGE-IT™ and CONTROL-IT™, Contact Volubill.
About Volubill
Volubill provides innovative “on the network” charging and control solutions to telecom operators worldwide. The company’s solutions enable operators to manage bandwidth based on subscriber- and service-centric usage policies and quotas in order to maximize revenues and service experience and eliminate churn. Transcending the boundaries between the network and IT systems, Volubill provides flexibility and unlocks the potential of real-time BSS integration. Founded in 2001, Volubill is a global company with more than 70 customers worldwide.
