by david.nunes


Yoigo and Sybase 365 first to extend CERTIFIED registered mail capabilities to mobile devices


Newly Launched Registered SMS Service, Certified by Spanish Real Casa de la Moneda

Provides Faster, More Cost Effective Way to Deliver Proof of Delivery of Important Information


London, October 13, 2011. Sybase 365, a subsidiary of Sybase, Inc., the global leader in mobile messaging and mobile commerce services, and mobile operator Yoigo have joined forces to offer Registered SMS, an innovative new service allowing companies to send customers confirmation text messages with the same legal standing as registered mail.

Officially certified by the Spanish Real Casa de la Moneda (The Royal Mint of Spain) the Sybase 365 and Yoigo service recognises an SMS confirmation as legal proof of delivery of important documents and information. These certificates can then be used as evidence in judicial proceedings in Spain for enterprises wishing to demonstrate correspondence with their customers. This will enable companies and their customers to resolve disputes in a timely manner, avoiding the cost of court proceedings.

With Registered SMS, financial institutions, utility companies and enterprises will be able to use SMS where previously they would have used registered mail. For services such as final bill payment reminders, contractual updates or overdraft notifications, companies will now be able to take advantage of all the benefits that SMS brings, including speed and reach, for higher response rates than traditional mail. An SMS provides a number of advantages over registered mail including 5 times better response rate over traditional mail and is read 288 times faster than email.

“No other communication medium has the ability to reach more people than SMS, said Howard Stevens, Senior Vice President, Global Telco and International Operations, Sybase 365. “Consumer acceptance and enterprise adoption of the mobile channel is fuelling the growth in volume, availability and sophistication of mobile services and the Registered SMS services we’re launching today confirms this trend.”


“Mobile messaging still remains the most ubiquitous medium accessible to over 5 billion people around the world, with consumer brands, financial institutions and enterprises of virtually any variety or size, beginning to realize its enormous potential,” added Howard Stevens. “Sybase 365 is at the forefront of providing enterprises with a full circle of mobile and data services, enabling them to communicate and deliver goods and services to their customers, anytime, anywhere.”



About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc. (an SAP company; NYSE: SAP), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS, GRX, IPX interoperability, end-to-end mobile commerce solutions, innovative mCRM, mobile marketing and content delivery services. Sybase 365 processes more than 1.8 billion messages per day, reaching over 900 operators and 5.2 billion subscribers around the world. For more information, visit: www.sybase.com/365. Read our blogs: http://blogs.sybase.com


Sybase and Sybase 365 are trademarks or registered trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated. ® indicates registration in the United States.



About Yoigo

Yoigo is the fourth largest mobile phone operator in the Spanish market. The service it offers is based on honesty, transparency, simplicity and the streamlining of internal resources enabling it to pass on savings directly to its customers and offer lower prices.

Yoigo’s services can be contracted online at www.yoigo.com, or by phoning 800 622 800, or visiting one of the The Phone House shops or Carrefour, Alcampo, Media Markt and Urende stores. In addition, preactivated SIM cards can be acquired throughout 12,000 newsstands across Spain. TeliaSonera, the leading telecoms operator in the Nordic and Baltic regions has a 76.6% stakeholding in the company. ACS, the construction and services group, has a 17% stake, FCC, a 3.4% stake and Telvent, a 3% stake.


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