Home Page ContentPress Releases Zuckerman’s ‘broken’ advertising jibe backed by Telemetry boss

Zuckerman’s ‘broken’ advertising jibe backed by Telemetry boss

by david.nunes

Zuckerman’s ‘broken’ advertising attack backed by Telemetry boss

The CEO of Telemetry, Anthony Rushton has backed comments from Ethan Zuckerman, the man behind the online pop-up ads, who said that advertising “is the original sin of the web”.

Zuckerman, who is the director of the Center for Civic Media at the Massachusetts Institute of Technology, wrote in an essay for The Atlantic magazine criticising the online advertising industry branding the current model “bad, broken and corrosive”.

Rushton, whose firm Telemetry audits online ads for the likes of Reckitt Benckiser and Unilever has said today that he agrees with Zuckerman’s comments.

“In its current guise, advertising does not belong on the web,” said Rushton.

“All advertising revenue has ever done is detract those vehicles with a chance of encouraging social change into a stupor of banal meetings with advertisers about how they best sell their detergents.”

 About Telemetry:

Telemetry are the only online advertising auditing firm available to advertisers direct. From display inventory to video inventory they help advertisers execute their contractual right to independently audit online advertising campaigns in real time.

Their processes and tools enable the buy and sell side to identify, isolate and eradicate inefficiencies whenever and wherever they appear. Telemetry can audit online advertising remotely or via an ad serving process.

“We audit, we advise and we act.”


About Anthony Rushton, CEO of Telemetry:

Anthony Rushton is a British tech entrepreneur and the co-founder and CEO of Telemetry, a London-based independent digital media forensics company, founded with Irwin and Chesluk in 2009. The company has offices in London and New York.

Telemetry works directly with advertisers, providing impartial, detailed analytics in real time, tracking the efficiency and exposure gained by online digital advertising campaigns in order to ensure accountability.


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