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C-Flyer: Connect-World Europe II (2021)
We are very pleased to announce the publication of Connect-World Europe II (2021), released in July 2021, the theme of which is “Virtual and Augmented Reality – The business focus.”. We invite you to download, for free, a high-resolution version of the magazine: here.
Connect-World Europe II release for 2021 is now online!
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About this release
Connect-World Europe II (2021), as well as discussing “Virtual and Augmented Reality – The business focus” in general, also discusses specific matters including:

• Virtual Workspace
• Augmented Reality in Healthcare
• Virtual Reality in the remote office over 5G?
• Why testing VR/AR tech candidates is now essential
• Virtual Reality in sports and entertainment
• Three trends driving Augmented Reality Applications in enterprise

What is Virtual and Augmented Reality?

Virtual Reality
This technology immerses users in a completely virtual environment that is generated by a computer. The most advanced VR experiences even provide freedom of movement – users can move in a digital environment and hear sounds. Moreover, special hand controllers can be used to enhance VR experiences.

You need to wear a special VR headset to experience virtual reality. Most VR headsets are connected to a computer (Oculus Rift) or a gaming console (PlayStation VR) but there are standalone devices (Google Cardboard is among the most popular) as well. Most standalone VR headsets work in combination with smartphones – you insert a smartphone, wear a headset, and immerse in the virtual reality.

Augmented Reality

In augmented reality, users see and interact with the real world while digital content is added to it. If this sounds unclear think of Pokemon Go – millions of people all over the world have been rushing with their smartphones in search for small virtual creatures. That’s the most vivid example of augmented reality. If you own a modern smartphone, you can easily download an AR app and try this technology. There’s a different way to experience augmented reality, though – with special AR headsets, such as Google Glass, where digital content is displayed on a tiny screen in front of a user’s eye.

The Business Focus
The reason why Augmented Reality in business is much more successful is because of its ubiquity, while VR is more focused. VR’s main forte is in the fact that it completely immerses a user into virtual reality which makes it an excellent tool for gaming or 3D films. According to the report, Augmenter Reality in business can address the market of smartphones and tablets as they both cannibalize and grow it. The possibilities and fields of augmented reality apps for business are great. “This is only the beginning of augmented reality applications. Here at Perfectial, we are actively involved in studying and implementing the technology. By using augmented reality we were able to contribute to business applications of ARKit and create a couple of concepts.” says Dmytro Skorokhod, iOS developer, and ARKit expert.

Slowly but surely, augmented and virtual reality is changing the shape of commerce. Tractica made a prognosis that by 2021 an installed base of actively used augmented reality apps will grow to more than 2.2 billion apps.
The contributors of the publication are as follows, denoted in alphabetical order:

• Alistair Elliott, CEO Solutions, Pod Group
• Bernardo Galvão Lucas, Chief Marketing Officer, Mobileum
• Carlo De Marchis, Chief Evangelist, Deltatre
• Charlie Neagoy, VP Business Development, Librestream
• Gurvinder Singh, co-founder, TechRank
• Jeff Gallino, CTO and Founder, CallMiner
• Jennifer Kyriakakis, Founder and Vice President of Marketing, MATRIXX
• Jeremy Payne, International VP Marketing, Enghouse Interactive
• Marco Sacco (Dr.), President, EuroVR
• Ritam Gandhi, Founder and Director, Studio Graphene
• Sam Jackman, Chief Development Officer, Shared Access
• Sanjeev Verma, CEO, Squire Technologies
• Tatiana Murashchenko, CEO, KitRUM
• Tom Symonds, CEO, Immerse
• Tzachi Zack, Co-Founder & Chief Product Officer, Cubed Mobile
• Wolfgang Wörner, CEO and Co-Founder, Sixfold
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